The research report on the global hair care market estimates growth figures, trends, and restraints that will be prominently seen in this market between 2012 and 2018. For this purpose, our analysts study the overall hair care market by segmenting it on the basis of products, applications, and geographical markets. The larger market structure and capacity of each segment is analyzed in detail, using industry-leading research tools. Our research efforts are based on extensive primary and secondary data, gleaned from proven databases and sources. The report also offers recommendations from our experienced analysts to help clients’ formulate a sustainable and future-proof growth strategy. Data and analyses contained within this market research report can also be used for creating marketing strategies and financial models.
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Overview of the global hair care market
Hair care products are formulated to help nourish hair and prevent hair damage resulting from pollution, dryness, and other factors. The hair care market comprises thousands of products, each claiming to have unique properties. Such products could be composed of either natural ingredients or synthetic ingredients, which are combined with other cleaning, moisturizing or protective substances. A few products that are widely available in the global hair care market include: shampoos, conditioners, serums, hair styling gels, hair colorants, hair sprays and glazes, scalp nourishing products, hair masks, and hair accessories.
Popular culture represents healthy, lustrous and well-groomed hair as being central to maintaining a youthful appearance, and this factor strongly influences purchase decisions among consumers. Participants in the hair care market are actively engaging in conducting R&D to formulate new, more effective and safe products. Within the global hair care market, herbal hair care products have been enjoying an increasing popularity over the past few years. This change has occurred because of consumers’ heightened awareness about the ill effects of harsh chemicals and substances. Another factor driving growth in the hair care market is a rapid pace of technological innovation on the formulation and manufacturing front. Over the last few years, growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments. In the coming years as well, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair, and maintaining a healthy scalp.
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In the near future, the biggest opportunities for the hair care market will lie in developing countries such as China and India. The hair care products market will also grow on account of a demand for hair care services such as: hair care treatments, hair spa, deep nourishment, and such. Intensification in merger and acquisition activities has led to an increased focus on new growth strategies such as online retail outlets and personal grooming products. Market players will, however, have to tackle the issue of counterfeit hair care products effectively.
The global hair care market is vast, and is composed of an array of products for different hair types and end user segments. This market research report estimates that premium shampoo segment will witness the highest sales. This segment will be closely followed by hair gels and hair accessories.
Ever since the hair care industry took root, women have constituted a larger user base. However, hair care products for men are now increasingly in demand too. Male buyers’ grooming and styling preferences have changed drastically and so has their buying pattern. Younger male consumers, especially, show a greater leaning toward styling and hair care products that are designed for specific end results. Thus, the men’s hair care market is on an upswing and holds immense potential for innovation and new marketing strategies.
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By product segment, this report divides the hair care market as: shampoo, hair conditioners, hair spray, hair color, hair growth products, hair styling mousses and gels, and hair accessories.
Companies mentioned in the hair care market research report
Leading market participants that are profiled in this report include: Proctor & Gamble, L’Oreal USA, Scunci International Inc., Unilever Home and Personal Care, Goody Products Inc., Combe Inc., John Frieda Professional Hair Care Inc., Revlon Inc., Henkel Corporation, Conair Corporation, Neutrogena Corporation, Avon Products Inc., Diamond Products Company, and Aveda.
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