Manufacturers of paints and coatings are particularly dependent on the construction industry, but benefit less directly from government support programs than producers of insulation materials, for example. Crises and high construction costs are reducing demand in the current year. In the longer term, however, Ceresana analysts continue to expect slight growth.

The Construction Industry is the Main Customer

The new report examines coating demand in the various application areas. Paints and coatings are primarily sought after by the construction industry: architectural coatings are needed for residential construction, i.e., facade and interior wall paints, but also for commercial construction and infrastructure projects. Market researchers at Ceresana forecast that around 58% of these coatings will be consumed by the European construction industry in 2031. The second largest application area for paints and coatings is industrial goods, especially vehicles. The economic situation in the individual European countries varies greatly. Overall, Ceresana expects demand for paints and coatings in the industrial sector to grow by an average of 1.5% per year.

Growing Market for Water-Based Paints

Acrylic paints currently account for around 30% of total European paint demand. However, growing interest in sustainability and environmental protection is promoting water-based coatings and other environmentally friendly alternatives. Water-based paints and coatings already account for 58.4% of the total market in Europe. Ceresana's study examines sales by product type: from paints and coatings based on acrylic, vinyl, alkyd, epoxy, polyurethane (PUR) and polyester to products based on other raw materials.

Industry Analysis on Paints and Coatings in Europe

Chapter 1 offers a comprehensive presentation and analysis of the European market for paints and coatings - including forecasts up to 2031: the development of demand, revenues, and production is shown. The application areas of paints and coatings are considered individually. A distinction is made between: Construction, industry, vehicles, wood processing, other applications. In addition, demand is broken down by product types: Vinyl, acrylic, alkyd, epoxy, PUR, polyester, other polymers, other paints and coatings. Further, the study provides a breakdown of market data into individual technologies: Water-based, solvent-based, powder coatings, other technologies.
In Chapter 2, 23 European sales markets are considered individually: beside most EU-Countries Norway, Switzerland, Russia, Turkey are addressed as well. Shown in each case are: demand, revenues, trade and production of paints and coatings, as well as demand broken down by individual application areas, product types and technologies.
Chapter 3 offers company profiles of the most important paint and coatings producers in Europe, clearly arranged according to contact details, revenues, profit, product range, production sites and short profile. Detailed profiles are provided by 91 manufacturers of paints and coatings. Further information about the new market study “Paints and Coatings – Europe” (5th edition): https://www.ceresana.com/en/market-studies/industry/paints-coatings-europe/


About Ceresana
As one of the world's leading market research institutes, Ceresana specializes in the chemicals, plastics, packaging and industrial goods sectors, with a focus on bioeconomy and automotive / mobility. Since 2002, companies have benefited from high-quality industry analyses and forecasts. Over 200 market studies provide more than 10,000 clients around the world with the knowledge base for sustainable success.