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Amongst other factors, the current trade and industry climate appears to have contributed to the trend of obtaining and reusing vintage clothing, accessories, and home-ware products, particularly with young consumers. The popularity of vintage has also been linked to a change in consumer attitudes towards wearing and utilizing second-hand goods. In addition to a change in attitudes, other factors that contribute to the growth of the vintage trend include a change in values, the inclusion of vintage inspirations used in current designs by fashion designers, and in the trends marketed by the forecasting sector, Eco-sustainability, the media, and technology. Also vintage consumers and vintage retailers appear to share the perspective of the movement towards vintage fashion that has been help by a reaction against mass-produced fast fashion, as consumers strive for more uniqueness in their styling and garments. Eco-fashion and sustainable fashion standards have emerged as solutions to the environmental issues that are currently inherent in the industry’s developed processes; this ideal and practice complements the vintage trend phenomenon. This article explores the principal factors and the demographics of vintage consumers in the USA and their consumption habits to better understand the appeal and scope of this growing trend.

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