According to recent research “Smart Water Metering Market by Type (AMR and AMI), by Component (Meters & Accessories, Communication, and IT Solution), by Application (Water Utilities and Industries) and by Region - Global Trends & Forecast to 2021”, the global smart water metering market is likely to witness a growth rate of 7.23% from 2016 to 2021. Market growth is primarily driven by factors such as increasing focus towards reducing non-revenue water, retrofitting of aging water infrastructure, and the need for accurate billing. North America is estimated to be the largest market for smart water metering in 2016, and the trend is projected to continue till 2021, followed by Europe and Asia-Pacific, respectively.

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The smart water metering market includes both global and small regional players. Some of the key players operating in the market include Itron Inc. (U.S.), Elster Group GmbH (Germany), Sensus (U.S.), Landis+Gyr (Switzerland), and Kamstrup A/S (Denmark), among others. Other companies include Aclara Technologies LLC (U.S.), Badger Meter, Inc. (U.S.), Datamatic, Inc. (U.S.), Diehl Metering GmbH (Germany), Neptune Technology Group Inc. (U.S.), B METERS s.r.l. (Italy), Arad Ltd. (Israel), and Arqiva Ltd. (U.K.).

Developments adopted by key players in the smart water metering market include contracts and agreements, expansions, new product launches, and mergers & acquisitions. Contracts and agreements was the most commonly adopted strategy, constituting more than one-third of the total development share. The industry also adopted business expansion as the second most popular strategy in the past 4 years (2012–2015).

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Itron Inc. (U.S.) and Elster Group GmbH (Germany) were among the leading players in the smart water metering market. Itron Inc. (U.S.) supports more than 8,000 utility companies in around 100 countries worldwide. The company has a global presence and has been expanding its existing facilities through various acquisitions. The company also tries to consistently improve its product portfolio by making apt utilization of contemporary and advanced technologies. Contracts & agreements and new product launches were the main strategies adopted by the company. For instance, it has received contracts for providing smart water metering solutions from companies such as Larsen & Toubro (India) and Water Corporation of Australia (Australia), among others. It has also launched new products such as OpenWay Riva communications platform and 4G LTE smart metering solution, among others.

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Elster Group GmbH (Germany) is another leading global player in the smart water metering market. The company is focusing on developing new-generation meters and communication capabilities for transmission and high-end applications. It has also been awarded various contracts to provide smart water metering solutions, which could help it to improve its top-line. For instance, it was awarded a contract by Brazilian utility, Companhia de Saneamento do Parana, to supply more than 105,000 single-jet water meters and was selected by Orlando Utilities Commission (U.S.) to provide advanced metering infrastructure (AMI) system.

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