The Matcha Market was valued at $3.15 billion in 2021 and is estimated to reach $5.72 billion by 2027, with a CAGR of 8.9% from 2022 to 2027.
Green tea called matcha is produced by pulverizing fresh tea leaves into a stunningly vibrant powder. This Japanese green tea comes in both powdered and liquid form. This tea has a mild flavor that is pleasant. Matcha tea is made from the Camellia sinensis plant and is produced in China and Japan because of their climatic and soil characteristics. Matcha has gained popularity in the food and beverage industries of a variety of non-native places and nations because to its distinctive preparation methods and alluring aroma. Tencha, or shade-ground tea leaves, are used to make matcha, which is then made from the powder using granite stone mills. In the past, matcha tea was a specialty drink that few people outside of Japan had ever heard of. Due to the rapid growth of food tourism, matcha has established itself as a well-known variety of tea in many Asian countries.
Due to matcha tea's multiple health advantages, such as weight loss, increased cognitive function, cancer prevention, improved heart health, and liver protection, it has become increasingly popular, driving the matcha market. These elements are projected to support the expansion of the matcha market.
Market Drivers and Restraints:

Due to matcha tea's multiple health advantages, such as weight loss, increased brain function, cancer prevention, improved heart health, and liver protection, there will be an increase in demand for the beverage, which will help the market expand. Matcha can be found in a variety of foods, including smoothies, desserts, granola, bars, latte popsicles, salad dressings, and smoothies. In order to encourage relaxation and wellbeing, it is also added to beverages like latte and iced tea. Corporate growth is predicted to be fueled by an increase in health-related conditions like diabetes, cancer, and heart disease. All of these factors will cause the global matcha market to expand both in terms of value and volume during the projected period. These elements are expected to fuel the matcha market's expansion.
The product's unique production process makes it significantly more expensive than its rivals. This product is created from leaves of the shade-grown Camellia sinensis variety known as tencha. Matcha tea plants can only be grown in Japan because of the nation's special soil and climatic conditions. In Uji, Kyoto, and Nishio, Aichi, Japan, tencha is mostly grown. The product is expensive because it was produced under strict conditions, used a superior extraction method, and underwent careful grinding and processing. These are a few of the things preventing the matcha market's expansion.
To know more, read:
https://www.marketdataforecast.com/market-reports/matcha-market
The report is segmented as follows:

The Matcha Market is segmented by Grade; the Market is segmented by Application:
By Grade (Classic, Culinary And Ceremonial)
By Application (Regular Tea, Matcha Beverages, Food And Personal Care
Geographical Segmentation:
The North American matcha market is anticipated to reach $1 billion by the end of 2027. Demand is anticipated to rise as matcha is used in more dishes such waffles, pancakes, popcorn, and puddings. Matcha is utilized in a variety of cuisines because it is a naturally vegan and gluten-free powder and because of its health benefits. As individuals become more cognizant of the detrimental effects of eating foods containing gluten on their health and as their choice for gluten-free foods increases, matcha demand is predicted to increase. There is a lot of possibility for growth given the expanding understanding of matcha's nutritional benefits. In order to maintain their health and fitness, consumers in the area have a strong predilection for nutritional health drinks. Matcha has a lot of antioxidants, vitamins, and minerals that are all good for your health. An increase in the demand for drinks with various health benefits and flavors would increase product demand.
Black tea has historically been consumed in large quantities in the European region, particularly in the United Kingdom. On the other hand, matcha-flavored products are selling better as consumer interest in the matcha tea's milder flavor notes increases. Additionally, matcha consumption at home in the UK is a significant cash generator. Homebound people are becoming more interested in matcha because of its health benefits, such as its anti-inflammatory and anti-stress properties.
Due to the popularity of green tea in China and Japan, the Asia Pacific region has the largest regional market by volume. Nearly 64% of the company's global sales was generated in the Asia-Pacific area. Ancient tea customs in Japan and China contributed to the consolidation of the Asia Pacific product industries. Furthermore, it is anticipated that as health awareness grows, markets in countries like Australia, Singapore, and India would become more appealing.
Impact of COVID-19 on the Market:

The global tea market was directly and negatively impacted by the COVID-19 outbreak. The distribution channels were badly impacted by lockdowns to stop and contain the outbreak. Disrupted distribution channels have an impact on value-adding operations by reducing the marketability of finished goods. The planting and processing of tea requires less labor than the matcha sector, which requires more effort. The production of high-quality tea was hampered by the announcement of aggressive containments, which fell around the busiest times for collecting fine tea leaves.
About Us:
Market Data Forecast is a firm working in market research, business intelligence, and consulting. We have rich research and consulting experience for various business domains to cater to individual and corporate clients’ needs.
Contact Us:
Market Data Forecast
Phone: +1-888-702-9626
Email: [email protected]