BDB India is a leading global business strategy consulting and market research firm for healthcare and pharmaceutical sector. We have a team of best market researchers, business analysts and business consultants. We develop time bound strategic roadmaps for our clients.

BDB India specializes in performing market research and studies related to Clinical Laboratory Equipment, Pathology Equipment, Surgical Products, Imaging Equipment, Medical Equipment, Hospital Equipment and Furniture, Equipment for Radiology and Microbiology etc.



We are among top healthcare market research companies in India. We have carried out hundreds of studies in healthcare sector dealing with analyzing the trends in usage of molecules, specialists’ perception on the rise in usage of molecules for diseases like Alzheimers and Parkinsons, prescription practices of specific molecules, surgical products like catheters, blood bags, sutures, syringes, cardiac equipment and wood care therapy.

Our experience in healthcare market research sector includes concept tests like future trends in DNA test for health maintenance, marketing strategies for setting up day-care centres, feasibility for setting up medical malls, strategy development for running hospitals for improving the bed capacity and attracting premium customers and medical tourists.

This study involves in-depth interviews with General Physicians, Specialists, Medical Administrators, Hospital Administrators, Distributors and Retailers.

In Pharmaceuticals and Healthcare sector market research, we have had the privilege of working with successful companies in India. For each assignment, the methodology varies because these are all customized research analysis.

For instance, to identify a new business opportunity, we first understand its clients’ strengths, weaknesses and expectations. The industrial horizons are then scanned so to speak, nationally or globally.

Thereafter, these short listed opportunities are investigated to verify whether they are relevant to our clients and whether they can be dove tailed with the business paradigm of its clients.

For new opportunity areas, each opportunity is thoroughly investigated quantitatively and qualitatively so that our client has a complete picture as well as flavour of the opportunity – both existing and emerging.

For market entry studies, BDB begins with detailed market research for the identified products, evaluates current and potential demand and then identifies locations for setting up the project. Based on these inputs, we conduct a techno-economic feasibility study.

At conclusion, the output of such market research studies comprehensively results in an incisive, authentic and reliable Growth Strategy Recommendation Document.

BDB has assisted in setting up new projects, in acquisitions, in testing new ideas, in evaluating markets and brand equity, measuring customer satisfaction as well as in conducting pre & post launch studies in India and across the globe. BDB has also conducted assignments in the expansion of existing businesses.