The first-ever SMS in the world was sent on 3rd December 1992 by Neil Papworth, that said, “Merry Christmas.” For the convenience they provide, messaging services have been used for various purposes since then.
The 2000s saw the growth of person-to-person (P2P) messaging while the 2010s have seen a surge in the growth of application-to-person (A2P) messaging. Though P2P messaging has been taken over by OTT platforms like WhatsApp, enterprise messaging continues to be an important tool for communication for businesses.
To keep up with the aggressive adoption of smartphones, businesses are utilizing digital platforms. A2P messaging, for its mature technology with a simple interface, is deemed ideal for communication between businesses and their client base.
Till date, A2P SMS messaging is a highly reliable channel preferred by consumers when communicating with enterprises. According to research by the Mobile Ecosystem Forum, SMS is the most trusted of all enterprise communication channels, with nearly double the trust levels seen for email and OTT platforms. Businesses are utilizing messaging services for various customer engagement purposes such as: –
One-time password message
Mini statements by bank account
Crucial service alerts
Speculated fraud notification
Travel reservation confirmation
Promotional offers and coupons