Jutting out of the mainland South East Asia with Malaysia on the top and Indonesia at the bottom, the island country, Singapore is home to a homogenous mixture of Chinese, Malays, Indians, Eurasians and others in subsequent order of ethnicity constituting of a small yet densely populated city state with a unique multi cultural society.

Covid 19 had actually brought down the Singaporean society under lock and key as restrictions were made for people to venture out of their homes for the fear of contagion. In this situation it was improbable to get all grocery items which were from India, as travel restriction for the pandemic made it difficult for the residents to buy from stores which actually kept Indian products.

Allfresh Online is one such company which capitalized this opportunity and embarked upon an e-commerce portal selling all Indian grocery items for the residents of Singapore and also a host of ready to eat food items from India. Now along with all Indian grocery items Singaporean residents can actually buy Indian sweets online from the comfort and safety of their homes by simply clicking on the mouse and getting all the stuff delivered at their doorstep.
The propensity to shop online for all our necessities mainly for food and groceries have recently increased in general, across the globe, as the same is the safest form of shopping and extremely convenient too. Allfresh Online’s initiative has been unique, and that has been to bring Indian grocery items, ready to eats, desserts and sweets and of course fish and meat available at the doorstep of every Singaporean citizen.


As people have embraced social distancing as a way to slow the spread of the pandemic, there has naturally been a drop-off in brick-and-mortar shopping. That would seem to mean there would likely be an increase in online shopping as people turn to e-commerce to purchase the items they might have otherwise purchased in person, from the nearest store.


Amongst all grocery items which people buy are for their regular use in their kitchen, however there are ready to eat dessert items and Indian sweets in particular have a strong penchant and demand. Sweets form an integral part of the Indian cuisines and none of the dining or lunch is complete without an assortment of Indian sweets. Allfresh Online has made it easier to buy Indian sweets in Singapore.

The e-commerce site has a strong customer and satisfaction focus starting off from the way the products are shipped from India by undergoing stringent quality control, ensuring the best of all hygiene standards and freshness of the products, packaging, at the time of shipment itself.

The company was set up in 2016 and till date the company has invested heavily of a research and Development wing which continuously tries to understand the customer’s choice and preferences and accordingly makes available those products which can ensure 100% customer satisfaction.

Backed by a strong team and ground staff, they have an excellent operations team which ensures seamless functioning of the e-commerce platform of Allfresh Online.

Buying Indian sweets online has never been easier due to these factors. The company is an ISO 9001:2008 certified organization, and quality is a priority focus area for them. They have dedicated warehousing facilities and the right packaging unit to cater to longer shelf life of all consumable items.

Not only grocery items but other ready to eat and perishable food items are also kept in such a manner, by an expert team of professionals that the intrinsic quality of the product remains intact and up to the mark.

The company works on basically few important and strong fundamentals, and they are –

a) Ensuring customers get quality products always, in terms of freshness, packaging and appealing.
b) The customer must get affordable products at reasonable prices.
c) Quality of packaging should be good and hygienic.
d) Value of time and correct delivery of products within the stipulated timeframe as per sales proposition.
e) Always maintain an excellent vendor base and an optimum inventory level.
f) Orders could be tailor-made depending upon customer choices and preferences.
g) Adapting to customer requirements.
h) Ensuring and driving customer satisfaction.

Taken all this into consideration, finding Indian sweets in Singapore has been easier with Allfresh Online, for people with a delectable sweet tooth, during Covid 19 lockdown and beyond for the benefit of the customers and their satisfaction.