Melbourne, Victoria, Australia, August 09, 2013 -- Rabie’s comments regarding Yellowfin’s marketplace positioning were made during a one-on-one interview with leading independent BI analyst, Claudia Imhoff, as part of a briefing with the Boulder BI Brain Trust (BBBT).

The BBBT is a BI forum based in Denver, Colorado. The BBBT is a gathering of leading BI analysts, experts and practitioners, who participate in regular half-day briefings with ‘interesting and innovative BI vendors’.

Imhoff – BBBT host and Present & Founder of Intelligent Solutions (the company responsible for coordinating the BBBT and producing its events) – asked about Yellowfin’s marketplace positioning after Rabie said that the vendor was “endeavoring to do something that’s different in the industry – and not just from a technology perspective, but from an organizational one as well.”

Yellowfin’s marketplace positioning:
Imhoff: “Well let’s talk about that a little bit more. One of the core messages you have is that BI should be easy as pie – and I added in that it should be as consumable… it’s an interesting message. And it leads immediately into [the question]: Where do you see the company in terms of the overall BI landscape? Where does Yellowfin fit in?”

Rabie: “When we started Yellowfin, I came out of a banking background, and so for me, the enterprise infrastructure was really important, in terms of making sure that the product was robust so that you could scale and rollout to thousands of users.

“But, on the same side of that, I do believe that you have this dichotomy of needs. You’ve got the enterprise need, but then you’ve got the needs of the individual consumers and analysts – which is far more flexible, with a lot less constraint than what’s offered with some of those traditional tools.

“So we’re trying to walk that middle ground, and I think it’s a balancing act between being at the Data Discovery end of the spectrum and the enterprise end. I think, for most organizations, they’re looking for something in the middle. Data Discovery needs to scale, it needs to be getting into the hands of many, many people. So how do we do that? If you’re going to do that, you need enterprise control, you need security, you need scalability. And that’s really where we’re trying very, very hard to build out the Yellowfin platform.”

Rabie’s goal of positioning Yellowfin as a middle ground technology also caught the attention of a number of analysts during his BBBT briefing:

Imhoff @Claudia_Imhoff: “@YellowfinBI wants to be the middle tech between traditional BI and data science. A gap that needs filling! #BBBT"

Bence Arato @BenceArato [CEO of BI Consulting and organizer of the Budapest BI Forum]: “@YellowfinBI aims to hit the middle ground between the traditional BI tools and the newcomers #BBBT”

Josep di Paolantonio @JAdP [VP & Principal Analyst for Constellation Research and President at InterActive Systems & Consulting Inc]: "#BBBT @glenrabie says @YellowfinBI facilitates bringing the insight from #DataScience to the rest of the organization.”

Rabie – Imhoff podcast

The entire interview between Rabie and Imhoff can be listened to here: http://www.yellowfinbi.com/YFCommunityNews-Imhoff-Yellowfin-s-Collaborative-BI-incredible-business-model-refreshing-142778

The podcast discusses:
The progress and industry recognition achieved by Yellowfin in 2013

Yellowfin’s marketplace positioning

How Yellowfin’s unique business model puts the needs of clients and partners first

How Yellowfin believes Big Data hype is hurting BI and analytics

The potential dangers and drawbacks of prescriptive analytics

How Yellowfin’s focus on Collaborative BI is responding to changing workforce demands

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About Yellowfin:
Yellowfin is a global Business Intelligence (BI) and Analytics software vendor passionate about making BI easy. Yellowfin is headquartered and developed in Melbourne, Australia, offering a highly intuitive 100 percent Web-based reporting and analytics solution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, collaborative and embeddable BI as well as Location Intelligence and data visualization. For more information, visit www.yellowfinbi.com

For further media information, interviews, images or product demonstration, please contact:

Lachlan James, Yellowfin Communications Manager, on +61 03 8617 4954, 0431 835 658 or [email protected]

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), LinkedIn (Yellowfin Business Intelligence) or email [email protected] to subscribe to Yellowfin’s free e-newsletter.

Contact:
Lachlan James
Yellowfin
Level 46, 360 Elizabeth Street,
Melbourne 3000, Victoria, Australia
+61(0)3-8617-4954
[email protected]
http://www.yellowfinbi.com