19th July 2011 - A lot of modern day firms and businesses are using blogs to promote their products, express ideas, drive forward SEO and also make way for thought leadership.
These are one of the best ways to make sure that the strategic goals are accomplished whilst also improving on the usage and the popularity.
Another cutting edge entity that has entered the world of online marketing is vlogs or a video blog. One industry which can quite well benefit from is the Insurance Marketing Agency Services.
There are a number of reasons as to why one should go for vlogs and one of them is that the online presence of the agency can be expanded to video hosting sites like FLickr, Vimeo and even YouTube. This reach and prospect would allow the service to market their presence on sites which the current and the next generation consumers are using. It also brings name to the agency in context to being a service which is in line with the latest technologies and trends as opposed to just sticking to the outdated traditional methods.
Another benefit is that the insurance agency can get a SEO driver for their services by vlogging. This can be proved from the fact that YouTube is ranked third around the world in the number of indexes as well the traffic it receives. If the search term has a long tail (for the blog) then it is possible that the result for YouTube searches would definitely come on the first page of the popular search engines. Because of the higher rank there would be more clicks thereby resulting in more hits which later result in more inbound leads and sales.
The demonstration of the concept can be easily done.
A small video share can easily explain to the target audience what the concept is all about and what they gain from the service or product.
This is far better than the hundred or so articles that the website aims to write and carry around the web.
The connection made by the videos is a lot better and long lasting. Vlogging is the thing for the future and one of the best Insurance Marketing techniques that can be utilized.