Market Outlook for Cider market:
Cider is a fermented beverage with varying alcohol percentage from 1-2% to 8.5% ABV. It is made from apple juice using the type of apples which are typically bitter and rich in tannins. Cider has been around for many years, mastered by the Greeks and Romans, and has evolved over the time in its taste and the fermentation process. It is also called as an apple wine as both are produced from the fruit juice. It also resembles beer, as a dry type cider has six to seven percent of alcohol. In the US, fermented cider is referred to as hard cider while unfermented fresh fruit juice is referred to as sweet cider. However, in rest of the world, cider is a fermented apple juice. Depending upon the alcohol content it can be a soft cider (1-2%) or a hard cider (6-7%).
Cider market: Wide Variety of Flavours of Cider to Propel Demand
Due to many instances of blogging and video uploading on the internet, hard as well as sweet ciders are gaining immense popularity among the beer and wine drinkers searching for a new alternative to beer or wine. Additionally, cider brings refreshing nature and sweet flavor, unlike beer which matches the palate of most of the female drinkers. Besides that, the low alcohol content and gluten-free nature of the cider are the attractive aspects that is augmenting the demand from the health-conscious consumers.
Cider market is driven by the emergence of the small and medium-sized cideries. These small companies are more focused on cider production in a traditional way while the larger companies are more focused on evolving the product portfolio. In recent years, more brands of dry ciders are showing up on store shelves.
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Currently, global cider market is dominated by Western Europe, followed by Africa, and North America. While the market is still in the introductory phase in Asia and Latin America, market revenue is expected to increase in the future.
Cider market segmentation:
Cider market segmentation on the basis of nature:
• Organic
• Conventional
Cider market segmentation on the basis of flavor:
• Apple
• Pear
• Peaches
• Lemon
• Other
Cider market segmentation on the basis of type:
• Hard
• Dry
• Sweet
• Sparkling
• Soft
• Other
Cider market segmentation on the basis of end use:
• Beverages
• Cooking ingredient
• Cocktails
Cider starch market segmentation on the basis of distribution:
• Direct
• Indirect
o Wholesale
o Online retailer
o Supermarket
o Specialty stores
Global Cider market: Key players
Heineken International, Seattle Cider Company, Britannica Company, Vander Mill Ciders, Carlsberg Breweries, The Boston Beer Company, Anheuser-Busch Company, The Cyder Market LLC., Woodchuck, Crispin Cider Co., MillerCoors etc. are some of the major players in the global cider market.
Global Cider market: Key developments
Consumer preference is shifting towards microbreweries producing specialty beverages compared to the mass-produced beverages. Cider market is also affected by the same trend and as a result, many microbreweries are emerging producing cider with a special technique. For example, craft ciders, handmade ciders produced by the special style are becoming a trend.
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Efforts are being taken by the cider companies to invent an innovative product and an example of such is ice cider. Ice cider has been introduced in the market made by the fermenting frozen apple juice or frozen apples. The alcohol content of ice cider is above 7%, with no addition of sugar, alcohol or water.
Global Cider market: Opportunity
The market is extremely limited at present compared to the other markets such as the beer market. Still, the dry cider segment of the market is getting traction in the US market and is expected to grow in the future. Cider and beer are both carbonated and golden colored in general and cider can achieve 5% ABV with sweet, fruity flavor providing an excellent alternative to other alcoholic beverages. Currently Asian Pacific and Latin America present tremendous market opportunity owing to the increased interest in the cider as well as the increase in the number of small breweries.
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