Ken Cavalier is a music business marketing consultant, music publicist, artist manager, speaker, and author. He is widely considered an expert in his field and his focus is the advancement of his musician's and artist's careers. Ken is also the founder of Allure Media Entertainment, a music publicity, artist management & consulting firm in Philadelphia, PA. As a voting member of The National Academy of Recording Arts and Sciences (The Grammy Association) and other distinguished music industry organizations, Ken has authored many informative guides on music promotion, publicity, and music marketing. His widely popular Music Business Tip Sheet "The Unstoppable Indie" is published and distributed monthly to thousands of independent artists and bands. Ken is available for independent artist consultations on an hourly basis or music publicity campaigns.

It doesn't matter what is going on around you that matters it's what's going on inside you that will make the difference in the outcomes you receive. There are three ways people emerge from difficult or challenging times - there will be people who fail, people who survive and people who prosper. Which group will you be in as the days, months and years ahead unfold? And what are the characteristics, traits, behaviors and attitudes of each group. Let's start with those that will survive.

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