Sports Nutrition Market to Value USD 37.7 Billion by 2019


Posted February 3, 2015 by Alinajohn

Sports Nutrition Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019

 
Sports Nutrition Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019, the new report by Transparency Market Research on the global Sports Nutrition market provides invaluable insights about the growth opportunities and future prospects of this industry over the forecast period of the report, i.e. from 2013 to 2019.
Browse the Global Sports Nutrition Market Report with Full TOC at http://www.transparencymarketresearch.com/sports-nutrition-market.html

According to the report, the global demands for sports nutrition products were worth nearly USD 20.7 billion in 2012. By observing growth at a CAGR of 9.0% during the forecast period, this market is estimated to reach a market-value worth nearly USD 37.7 billion by 2019.

The major factors behind demands in the Global Sports Nutrition Market include the constant rise in health awareness among the world population and the rise in new consumer groups of the market in the past some years. Traditionally, the highest demand for these products came from athletes and bodybuilders but the scene is continuously changing and some diverging trends are on a constant rise.

New consumer groups such as everyday consumers and lifestyle users also pose as a promising market segment for the global sports nutrition industry. These consumers are not necessarily interested in strenuous sports or physical activities but require higher levels of nutrition for general health and wellness. Looking at the magnitude of opportunities presented by this consumer segment to the sports nutrition industry, it cannot be ignored easily.

The global sports nutrition market also has its share of challenges, centering on two closely intertwined issues: the dangers of natural synthetics and the
discovery of contaminated sports nutrition products containing adulterations such as banned stimulants and anabolic steroids. Both these issues are especially challenging owing to their potential dangers for human health. Additionally, the constant change in consumer preferences and expanding distribution channels are some more features that pose inhibitions to the growth of this industry.

Distribution channels for sports nutrition products are steadily shifting from gyms and health stores to supermarkets and online retail shops.

Product-wise, the sports nutrition market is majorly concentrated on three segments: sports food, sport drinks and sports supplements. Currently, the sports drinks segment is the one that amasses the most revenues for the market, an estimated USD 12,435.4 million in 2012 – up by nearly 7.3% from 2011. Presently, the US has the largest consumer-base for this market segment. This is followed by U.K, Germany and Italy.

According to the report, Asia Pacific is the region that could observe the fastest growth in the coming years. This could be achievable owing to the rising awareness about healthy living in this region.
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Last Updated February 3, 2015