Dallas TX, 2014/Press Release: In the present times people rely heavily on the virtual world and search engines like Google and Bing are visited by millions of users every day. Thus getting your website ranked higher in the search engine results pages (SERPs) is of utmost importance and the most effective tool to achieve this goal is through search engine marketing (SEM).

Centex Technologies is a leading company providing search engine marketing services to business firms across Dallas TX. The company has the expertise to understand the business of the clients, develop customized techniques for search engine marketing according to their needs and help them expand their business locally as well as internationally.

The effective search engine marketing strategies used by Centex Technologies help clients generate more traffic to their website and increase the sale which, in turn, is profitable for the business. Some of the SEM techniques used by this company are:

Search Engine Optimization (SEO): This technique aims at getting a business website on the top of SERPs by associating it with a specific set of keywords. Higher ranking will direct more visitors to your website which will eventually translate to more sales and leads.

Pay-Per-Click Advertizing: This has become one of the most effective techniques of search engine marketing. With this, the clients can target the specific group of people who are searching for the service your website has to offer.

Social Marketing: It uses innovative and useful content that can be shared through social networking sites like Facebook, Twitter, LinkedIn, and YouTube to promote your business among the followers over the web.

To know more about how you can create you desired brand image through the internet, call Centex Technologies at (972) 375-9654 or reach them at 13355 Noel Rd. Ste. 1100, Dallas, Texas 75240. You can also log on to their website www.centextech.com for more information about the services they provide.