The global pulse flours market accounted for a value of USD 9.78 Billion in 2016 and is projected to grow at a CAGR of 12.2% to reach USD 18.97 Billion by 2022 in terms of value. The objective of this study is to define, segment, and project the size of the pulse flours market on the basis of type, application, and region, and to provide detailed information about the crucial factors influencing the market dynamics (drivers, restraints, opportunities, and industry-specific challenges).

“Chickpea flour segment dominated the pulse flours market in 2016 in terms of value”
The chickpeas flour segment dominated the pulse flours market, followed by proteins, in 2016. Chickpea flour offers numerous health benefits as they help in stabilizing blood sugar levels, improving digestion, weight management, and minimizing the risk of heart attack. Health-conscious consumers prefer food products with nutritious value, which is fueling the demand for pulse flours.

Chickpeas or garbanzo beans come under the family of fabaceae and subfamily of faboideae. Chickpeas serve as a super food for a healthy diet, owing to their high nutritional values. They are a good source of proteins, vitamins, minerals, and carbohydrates, and include high levels of dietary fiber. Desi and Kabuli are the two distinct types of cultivated chickpea; Kabuli is grown in West Asia and the Mediterranean region whereas the desi type is grown in the Indian subcontinent.

“Food applications are the major applications for pulse flours”
Food applications include bakery products, extruded food products, meat products, beverages, and others. Others include batters & breading, spreads, dips, and soups & sauces. The bakery products segment accounted for the highest demand in the food applications segment. This is attributed to the substantial consumption of bakery products in developed and developing economies. Consumers demanding nutritional and healthy ingredients in food products also prefer them in bakery products, and this has encouraged manufacturers to offer new products in the market.

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Scope of the report:

Based on Type, the market has been segmented as follows:
• Pea
• Chickpea
• Bean
• Lentil

Based on Application, the market has been segmented as follows:
• Food
o Bakery products
o Extruded food
o Meat products
o Beverages
o Others
• Feed
• Others (nutraceuticals, personal care, and other industrial applications)

Based on Region, the market has been segmented as follows:
• North America
• Europe
• Asia Pacific
• RoW

“Asia Pacific is projected to register the highest growth rate from 2017 to 2022”
The market for pulse flours in the Asia Pacific region is projected to grow at the highest CAGR in terms of both volume and value, from 2017 to 2022. This dominance is projected to prevail during the forecast period as well. The region is the largest consumer of pulse flours with countries such as India, China, Australia, Japan, Myanmar, Thailand, the Philippines, and Malaysia contributing to the high consumption of various food products produced using pulse flour ingredients.

Unpleasant flavor of pulses and the prohibition of GM origin products in Europe are the major factors restraining the growth of the market. For instance, compounds such as aldehydes, alcohols, ketones, acids, pyrazines, and sulphur derivatives are responsible for the off-flavor in a few types of pulse flours. The consumer perception regarding the beany taste of pulses is expected to restrain the growth of the pulse flours market. Genetically modified crops are banned in Europe, where several countries, as part of the European Union, have banned their farmers from cultivating genetically modified crops, which has posed a retraining factor for the pulse flours market.

The pulse flours market is characterized by medium to high competition due to the presence of a number of large- and small-scale firms with low product differentiation. New product launches, acquisitions, and expansions are the key strategies adopted by these players to ensure their growth in the market. Players such as ADM (US), Ingredion (US), The Scoular Company (US), SunOpta (Canada), Anchor Ingredients (US), EHL Limited (UK), Batory Foods (US), Diefenbaker Spice & Pulse (Canada), Blue Ribbon (Australia), Great Western Grain (Canada), Best Cooking Pulses (Canada), and Bean Growers Australia (Australia) dominate this market.

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