With over 14 years of experience in the SEO industry and a dedicated focus on Squarespace's unique architecture, Boxhall has witnessed a significant shift in the platform's capabilities that now position it ahead of competitors for businesses seeking improved search visibility.
"While many website builders claim to be SEO-friendly, Squarespace has made remarkable strides in recent years that truly set it apart," explains Boxhall. "I've helped numerous clients transform their Squarespace sites from ranking obscurity to page one results, and the platform's evolution has been instrumental in these successes."
Boxhall highlights five critical reasons why Squarespace is becoming the premier choice for SEO-conscious businesses:
1. Streamlined Technical Foundation
Squarespace now provides a much stronger technical SEO foundation out of the box, according to Boxhall. "The platform's improved site architecture creates clean, crawlable websites by default. While there are still optimisations to make, Squarespace now handles core technical elements like proper HTML structure, canonical tags, and mobile responsiveness exceptionally well, giving users a significant advantage from the start."
2. Enhanced Customisation Options
"What truly sets modern Squarespace apart is the increased flexibility for SEO customisation," says Boxhall. "The platform now offers more granular control over crucial elements like meta titles, descriptions, URL structures, and heading hierarchies. This allows for precise keyword optimisation without requiring technical knowledge of coding, making advanced SEO tactics accessible to all users."
3. Superior Content Management Capabilities
Boxhall emphasises how Squarespace's content management system has evolved to support SEO best practices. "The platform now excels at helping businesses create and organise SEO-optimised content. From blog functionality that automatically generates proper schema markup to category systems that create logical site architecture, Squarespace makes content-driven SEO strategies significantly easier to implement."
4. Integrated Analytics and Performance Tools
"One of Squarespace's most underrated strengths is its built-in analytics and integration capabilities," Boxhall notes. "The platform seamlessly connects with Google Search Console, Google Analytics, and other essential SEO tools, while providing native performance metrics that help businesses make data-driven optimisation decisions without constantly switching between platforms."
5. Ongoing Platform Evolution
Perhaps most importantly, Boxhall points to Squarespace's commitment to continuous improvement. "What impresses me most is how responsive Squarespace has been to the evolving needs of SEO. They regularly update the platform to accommodate new search engine requirements and ranking factors, ensuring businesses using Squarespace aren't left behind as SEO best practices evolve."
Boxhall, whose client success stories include numerous businesses achieving first-page Google rankings through Squarespace optimisation, believes these advantages make the platform particularly valuable for small to medium-sized businesses looking to compete in competitive search landscapes.
"While no platform is perfect, and expert guidance is still valuable for maximising results, Squarespace has positioned itself as an increasingly powerful option for businesses serious about SEO," concludes Boxhall. "With the right strategies applied, Squarespace websites can now compete with—and often outperform—sites built on traditionally more 'SEO-friendly' platforms."
Harry Boxhall offers Squarespace SEO consultancy services through Boxhall Marketing Ltd, including SEO audits, strategy development, and ongoing optimisation. His phased approach to Squarespace SEO has helped clients across various industries significantly improve their search visibility and organic traffic.
https://harryboxhall.co.uk/squarespace-seo