Posted May 19, 2022 by AjitS08

Learning Digital Marketing specializes you not in one skill but multiple skills. Hence you can choose from a diverse set of career paths that are SEO experts, Social media managers, SEM Experts, Content writing, PPC expert, and more.


What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Types of Digital Marketing
Digital Marketing is a successful way to achieve meaningful results in business. But to get there, we need to understand what this strategy is about how it works, and the types of Digital Marketing that can be used.
There are four types of digital marketing which are important for business
Are as follow:
-SEO (Search Engine Optimization)
-Content Marketing
-SMM (Social Media Marketing)
-SEM (Search Engine Marketing)
Lets see more types of Digital Marketing
-Pay Per Click
-Mobile Marketing
-Affiliate Marketing
-Email Marketing
-Marketing Analytics


Top 9 advantages are as follow :
1.Global Reach
2.Local Reach
3.Lower Cost
4.Easy to Learn
5.Effective Targeting
6.Multiple Strategies
7.Multiple content Types
8.Increase Engagement
9.Analytics and Optimization


More than half of consumers discover companies through social media news feeds. Companies can reach almost 1 million customer via instagram alone, and more than 9 million businesses use Facebook to connect with customer.
While posting ads and content on Facebook and other popular platforms continue to be an effective way to reach your target market, the scope of digital marketing encompasses much more than just social media. In addition to social media, savvy businesses also employ the following methods to reach new audiences while building (and maintaining) their Brand awareness:

Paid search: Marketers pay Google and other search engine companies a fee whenever someone types in your keyword, and their ad is shown at the top of the search results (“PPC” model).
Organic (or natural) search: This method takes more finesse than PPC since marketers are using keyword analysis and other search engine optimization (SEO) methods to naturally push their content to the top of the list of natural search results on Google another search engines.
Email marketing campaigns: Believe it or not, email marketing campaigns (if done properly) are still very effective at reaching your target market, and they’re also very accessible for small businesses.
Content marketing: Publishing helpful articles, guides, tutorials, and other online content (in addition to webinars and podcasts) that engages your target audience is the essence of content marketing.


- Free Demo Session
- Advanced 50 Modules with In-depth Knowledge
- 100% Job Placement(Unlimited Interview Calls)
- Free Access for Tools
- Live Paid Ads Campaigns
- Get Internship Letter
- Get 100 Interview Questions and Answers
- Interview Preparation & Mock Interviews
- Special Focus on Personality Development & Soft Skills
- Compact Batch Size(5 - 10 Candidates Only)


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Phone 8007122500
Business Address Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune 411 057, Pimpri-Chinchwad, Maharashtra 411057
Office No. 101, Pride Purple Square, Kalewadi Phata, Wakad, Pune 411 057, Pimpri-Chinchwad, Maharashtra 411057
Country India
Categories Advertising
Tags digital marketing , education , internet marketing
Last Updated May 19, 2022