Do you know why so many experts are of the opinion that anti ageing skin care products don’t work? This is because of the large number of highly ineffective products that flood the market today. There are effective anti ageing products like Obagi products but their numbers are largely limited. On the other hand you have people paying attention to marketing gimmicks and using anti ageing products that don’t work but also have side effects.

Anti ageing products do well in the UK. This is despite all the negative opinions of the experts. This happens because people are now aware of the top anti ageing products like Obagi products. They know that these anti ageing skin care products have traditionally done well worldwide and there is no reason why they shouldn’t do well in the UK.

The anti ageing skin care industry in the UK is valued at more than £1 billion. The market has risen continuously in the last decade or so. So important is this market that the Eurozone recession also hasn’t had an effect on it. In the UK the largest users of anti ageing products are those in the age range of 45 to 65. The target population of these products is in the age range more than 35.

What is important to consider is what someone is looking for in anti ageing skin care products. If someone thinks that one facial massage with Obagi products will remove all the wrinkles and lines they are obviously mistaken. In fact, more people still look for proper moisturisation than anti ageing and radiance. Obagi products and the like offer all of these and this is the reason these products are doing well in the UK market. Today many consumers in the UK also desire green and sustainable products and it is companies like Obagi that are investing money to ensure that these desires are met, if not now completely then certainly in future.

No one wants to look older than they are. In fact there are elderly that want to look younger than their age. This almost obsessive behaviour among certain masses is what has made the anti ageing skin care products industry so dominant. Since entry into the market is largely unregulated you have a large number of cosmetic companies also trying out their luck in this industry, lucrative that it is. But if someone is really serious about anti ageing they have to look beyond those flashy ads and gorgeous models because cosmetics cannot hide age. One has to have researched and tested products to promote anti ageing and this is where companies like Obagi stand out. They treat their products as drugs and not cosmetics and this is why they are able to add more value to their consumers.

The anti ageing skin care products industry will continue to rise in future and Obagi products will continue to face challenges from the newer players. What is required from you is informed decision. This is when it will really work for you.
If you are looking at long range effects of anti ageing skin care products http://www.radianceskincare.co.uk then you need to use Obagi products http://www.radianceskincare.co.uk and other top skin care products.