Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile, e-mail, and social media. The interactive marketing spend is a part of the overall marketing and advertising spend that is used in the total marketing mix of an organization. Companies are innovating with the way they market their products and services and are opting for interactive marketing to create a greater impact on their customers.

TechNavio's analysts forecast the Global Interactive Media Marketing market to grow at a CAGR of 10.68 percent over the period 2014-2019.

Covered in this Report
This report covers the present scenario and the growth prospects of the Global Interactive Media Marketing market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from the following segments:
• Search Marketing
• Display Marketing
• Mobile Marketing
TechNavio's report, Global Interactive Media Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global Interactive Media Marketing market. In addition, the report discusses the major drivers that influence the growth of the Global Interactive Media Marketing market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends emerging in the market.

View more details of Interactive Media Marketing Industry at: http://www.researchbeam.com/global-interactive-media-2015-2019-market

Key Regions
• Americas
• APAC
• EMEA

Key Vendors
• AIM Group
• Dentsu
• Matomy Media Group
• Omnicom Group
• Sizmek