The internet world has gone through a mass makeover over the past few years. Now, people find it very hard to read a whole article as they don’t have the time and also it could be really boring. This is the reason internet has gone visual. Also, a recent study has showed that images are easier to process by the brain rather than words. It has been seen that close to 75 percent of the Americans uses emoji to communicate with each other. Other popular virtual sites like Pinterest have more than 53 million monthly users. This is the sole reason why Facebook is also looking to model itself into an image game. This was evident when they recently bought Instagram for $1 billion, who already had close to 300 million users.

Internet memes are nothing but images with a funny caption. This is a new and innovative way to promote your brand. This is very useful as memes are the latest trend and also it does not take a lot of time to read it. Though, it is not that easy to create a meme to promote your brand. You must choose the right image to promote your brand.

Selecting the right image for your brand to use

This is the first step and it involves choosing the right image that portrays your brand in a positive way. There are a number of possibilities to choose the image. You can decide to get the images of your products or your customers or both. Also, you can opt for an image that is humorous in nature or shows pride or shows some other kind of emotions. All you need to do is to choose an image that is close to your brand’s core message. This is important as this will determine whether it will be popular or not. It is an absolute necessary to use an image that is watermarked. A watermark is nothing but an image that portrays a message or logo that is overlaid on another image. The main motive of creating the memes is to be shared. People will look at those memes even though they have never heard of your brand before. Watermarking the image is very important as once you watermark the image with your website address or logo or your brand’s social media pages, it will give the opportunity to the users to get in your website. You must be aware of the copyright law of the images that you use. If you use an image that doesn’t have the right to use, then you will find yourself on the other end of a lawsuit.

Adding the words

The second part of creating a meme after choosing the image is to put some caption on the image. This will enhance the message. There are many formats that are very popular these days in the meme world. Some of these are “that moment when (something funny happens)”, puns, babies saying adult things, animals talking, lines from popular movies or television shows, popular quotations like “well, that escalated quickly” among many others. The text must be grammatically correct. Most often the memes should be funny. The font must be chosen carefully as it must match the mood of the meme.

The most popular memes on the internet right now are the funny animal memes and you can also use these to promote your brand. There are many websites dedicated for memes where you can find the most popular meme faces and also you could get all the meme community updates as well. On those websites there is a separate zone for community for meme lovers and community for meme generators and you can also submit your best meme as well.