A good book marketing plan can go a long way for a writer and it essential to get it right before expecting laurels. A marketing plan can get the book the right attention and get the readers talking. Writing a book is a good start, but it’s not enough. Writers need to promote it too.

Websites like Playance offer a range of fascinating books in every genre. Promoting the book takes careful planning so the writer gets the most out of their time and effort. And that’s why having a book marketing plan is an essential part of the process. The plan can be a single piece of paper, it can be a complex spreadsheet or a powerpoint presentation. It can be an online to-do list. Whatever it is, write it down somewhere. Here are some things writers need to keep in mind when trying to create a good marketing plan.

- Defining the Audience

Deciding who the book is for and what kind of audience to target is essential when figuring out a marketing plan. Writers might think they already know who their audience is, but sometimes it is essential to dig deep to find out the target group. Figure out the core reading group and find what they are reading. Browse through email lists and lurk review websites to understand the audience better. The age group and the buying pattern is also key when trying to find the book audience.

- Engage With the Readers

Engaging the audience is key when marketing a book. Reach out to the influencers in the industry and generate their interest in the book to get people talking. Find out where these readers hang out and engage with them. On websites like Playance, subscribers tend to leave testimonials on the best books, reach out to these reviewers and request for a review or a good word for the book launch.

- Guest Post to Gain Attention

It is essential that the writers step out of their comfort zone if they hope to receive a positive response to their marketing effort. Guest posting is a great step to gain attention. Find relevant literary websites and share valuable and expert inputs on these platforms. This also offers an opportunity to promote a book and get people talking. There are several bloggers who would appreciate a good guest post.

These are some of the best ways to create an effective marketing plan. Websites like Playance offer new writers the perfect platform to get started. Find the best books on playance.com

Playance is a great destination for book readers who are seeking books from different genres and want to get it at an affordable price. Easy subscription.