Hoteliers have been reporting their bookings and revenue is way up since the recession ended. However, if you’re still running a smaller hotel with less than 100 rooms, you may be worried those larger hotels are going to put you out of business. Even though large chains are always trying to take business away from small hotels, you can compete effectively in the marketplace. In addition, it’s possible because they’re overlooking some vital areas that you can use to your advantage. You can take help from best Hospitality Consulting Services India.
Nowadays, people are not that interested in spending big to have a great experience. Hence, as a hotel owner and manager, it is very important for you to know that the hotel industry will definitely see some changes in their trend or pattern in the coming years.
Audit Your Marketing Assets
Understanding the value of your marketing assets is a good way to determine which ones you should keep and which ones you can get rid of. In a typical hotel, there will be more marketing assets than the average small business. However, the concept is still the same. Use this audit as a resource to evaluate which pieces of inventory can make the biggest impact for your business.
Marketing plans are marketing plans, but if you don't have a Marketing Evaluation Plan to measure your efforts and results, you're really missing out on a vital component to running a business successfully. If you run a smaller hotel and are wondering if you should be doing more with your revenues that are declining, it's important to honestly assess what marketing assets you actually have and how they can be used to grow the business.
The future of the business world is adding to digital devices and applications, even with millennials. Even on the road, this is evident as a growing number of young people have completely abandoned paper documents for their electronic counterparts. It's not just millennials, this is a unique moment in time that happens once every 100 years. It represents a moment in time when marketing professionals who are building the strategies that keep new customers and revenue prospects engaged, will define what can be done with the web and social media far into the foreseeable future.
Record Videos Today for Social Media Use
Laying the groundwork for social media In the future, we’ll be able to see your Facebook and Twitter postings from the past. However, what about your videos? Videos often contain information about business that is unique to that business; this stuff does not exist anywhere else.
That’s why recording videos regularly for social media is so important: today, in the future — even though you stick around. Videos are a great way to get the social media conversation going but recording videos today for use in the future is easy. A video does not have to be complicated; you don't even need a lot of special effects or editing if you don't want it. You can take guidance from Hospitality Management Companies in India.
Interview Customers and Employees
Interviewing customers and employees can help gather insight on what they think your product or service can do better, so they get more of the value they need. By interviewing them, you will be able to dig deeper on what problems they have and what your competition is doing that you could do better.
You’ve probably heard ‘The Customer is Always Right’ and ‘The Client is King’ before. This kind of client centered thinking has long been internalized by the hospitality owners and managers across the world. It only makes sense. These business owners and managers realize that their reputation depends on both the customers and the employees considering that most people try to find out what other people are saying about a certain hotel experience before they make their own booking decisions.
As you are well aware, there are various seminars that center on these topics and you can learn a lot from those conference presentations. However, there is something even better than this – conducting your own focus group with both the customers and employees to get in-depth information about what they think of your hotel and how they think you can improve your services to attract even more business.

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