Market Overview

Food color is a pigment, dye or substance that imparts color when it is added to food or beverages. Food color comes in various forms such as liquid, powder, gel and pastes. Food colors are used in commercial food as well as in domestic cooking. The main purpose of using food color is to make the food appealing towards the consumer. The food color is added to a certain food in order to stimulate the loss of color during the processing period so as to enhance the quality of the product and also to influence the consumer to purchase the products.

Market Forecast

Synthetic food color mainly botanicals, typically contain more than 90% pigment in the actual raw material. Also, the costs related with the crop management and cultivation are economical which supports to keep the price of the synthetic color low which in turn will drive the sales of food color during the forecast period. One of the significant reason of the increasing growth of global food color market is rising demand of clean label products. Clean label trend has evolved beyond ingredients and indicates that the food is made by using natural colors and flavors.  The increasing consumer awareness about health and wellness and their growing interest to adopt natural color instead of synthetic color is supporting the growth of this market. This has attributed to increasing incidence of diseases and rising health cognizant consumers both in developed and developing economies over the past few years.

These factors will play a key role in the growth of food color market at the CAGR of 6.58% during 2017-2022.

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By Application Analysis-

Among the application, beverages segment is anticipated to retain its dominance throughout the forecast period. Also, the segment is projected to register the highest CAGR of 5.75% during the forecast period. This is due to the rising demand of various carbonated and non-carbonated beverages both in developed and developing economies. Also, food colors are widely used in meat products in order to keep the products fresh. Food color industry also finds massive opportunity in the bakery & confectionery industry.

Competitive analysis-

This report includes a study of strategies used in the market, mergers and acquisitions in Food Color, multiple product launch by Food Color market players. It further includes product portfolios and developments of leading major players which includes

Hansen S/A (Denmark)
Archer Daniels Midland Company (U.S.)
Sensient Technology Corporation (U.S.)
D. Williamson & Co. Inc. (DDW) (U.S.)
Kalsec Inc. (U.S.)
Doehler Group (Germany)
FMC Corporation (U.S.)
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The global food color market is mainly occupied by some key manufacturers. The competitive environment in this market is expected to increase with an increase in product portfolio from current key players. Most of the companies operating in this market are focusing on expanding its operations across the geographies, augmenting its capabilities and investing in research and development to offer products with better functionality.                                                                                                                                                                                                                                

Regional Analysis

The global food color market is segmented into North America, Europe, Asia Pacific and Rest of the World (RoW). Among this Europe has the major market share followed by Asia-Pacific. Asia-Pacific region is projected to grow at the fastest CAGR of 5.75% during the forecast period.