Wow Your Crowd is a London based video production company that specialises in producing promotional videos for anyone seeking to raise money through a crowdfunding campaign. Such campaigns usually offer an investor either equity in a company or rewards for investing, and a video campaign can do a great deal for the company or individual helping to promote and deliver their crowdfunding pitch.

Video today is the preferred method of getting information across to anyone, anywhere. One has only to look at the success of YouTube to see the massive impact that video has. YouTube has 1.8 billion – that's billion with a "b", which is nearly a quarter of the world population - viewers every month, and no less than 400 hours of video are uploaded to YouTube every minute. Some two-thirds of people prefer to watch a video rather than read from a website or a PDF. In fact, in the internet marketing/make money online niche, many of the top entrepreneurs use YouTube almost exclusively. Even when they produce a written sales pitch online, they will always include a couple of videos within it.

The fact is that you can do so much more with a crowdfunding video production. On paper, or on a static website you can only show the written word and some photos or pictures. With video you bring all this to life, combining sound and visuals to create an engaging and appealing piece of content.

Take testimonials for instance. On a website you show the written word in quotes, and you may be able to display a photo of the person who gave the testimonial. When you use a video testimonial viewers find it easier to connect with on a personal level. The happy client who had the same issue you face is now providing their happy experience and how it could help you to. It comes across as much more believable.

If what is being promoted is a product, it can be shown in use in all its glory, whereas on a website or printed paper you can only show artwork or photographs. So if someone is promoting a gadget that peels and slices carrots in one go, it can be shown in action displaying its features in real time. The viewer can see just how quickly the process takes and how perfectly-even the carrot slices are at the end of the operation. While you could show a series of photographs, it wouldn't give any idea of how fast the process is or how many carrots you can peel and space in the space of a minute.

Then, of course, there is the question of content. The words "Content is king" are displayed in many places on the internet, and it is so true. People go on the internet in order to find information, and that information is given in the form of content, which means words. They can, of course, be written or spoken, but they have to make sense and be presented in a logical order. At Wow Your Crowd, the team carefully researches written and visual content, and structures it in a way that makes it easy to follow and above all is persuasive. Providing information is only one part of the process. That information has to persuade the viewer to take the desired action which in this case is to invest funds into whatever the campaign is.

A crowdfunding video is, after all, a sales pitch. It has to engage the viewer and provide them with the information they need to make an informed decision on whether to invest or not. If the video doesn't do that, then it has failed in its' only purpose.

The Wow Your Crowd team, under CEO Adam Laurie, works with every client on their crowdfunding campaign from pre-launch to live launch and beyond, co-ordinating teams to ensure that the message is delivered consistently and accurately. The aim is to create a crowdfunding marketing strategy that hooks the audience and converts into pledges in order to fund the campaign and ensure the overall success of the project and launch of the product or service. The Wow Your Crowd Team are only too aware that there are other campaigns out there that are also looking for funding, and that an eyecatching pitch video will help the client's message and offer stand out from the rest.

About The Company:
Wow Your Crowd is a video marketing company that produces outstanding videos for any individual or company seeking investment through crowdfunding. For further information contact Adam Laurie on 07824 358 724 or email [email protected].
https://wowyourcrowd.co.uk/
Adam Laurie
Wow Your Crowd Ltd
Unit 4B
17 Deer Park Road
Wimbledon
London
SW19 3GQ