Sites that spend the whole year branding and marketing their services find it much easier to accomplish patient recruitment for an upcoming research trial. While sites naturally have a low profile in their communities, raising that profile through involvement in local events, traditional and online advertising, and large form printed products keeps the public informed and prepared to respond to recruitment requests.

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When clinical research trial sites make branding a low priority, they put themselves in a difficult position when it comes to recruiting volunteers for trials. Mailers and advertisements fail to attract attention, and the unfamiliar name and logo of the site cause important notifications to be dismissed as junk mail. However, if a potential volunteer has already heard of the site and possibly even had a personal connection with personnel, he is very likely to consider the request and respond in a timely manner.

Instead of focusing patient recruitment efforts on individual campaigns, sites should implement a comprehensive plan that includes activities all year long. Printed items such as brochures, letterheads, banners, signs, and even promotional giveaway products extend a site’s influence into the community, and there is no substitute for personal contact at 5k races and other health-related functions. This plan should also include a vibrant social media campaign, keeping local residents notified about research trial volunteer needs. Developing and cultivating relationships with doctors in the area is another critical activity that will pay off during trial recruitment.

With a publishing house, expert designers on staff, and decades of experience in the field of patient recruitment for clinical trials, Clinical List America is prepared to assist sites in strategizing for year-round branding and marketing. Managers who are interested in learning more about the company’s comprehensive services, including the 360 Plan and Volunteer Involvement Program, can contact Mary Lou Brunkow, Customer Advocate.