The penetration of organized retailers increases the availability of different types of ceramic tiles, subsequently driving the growth potential of this market. The rapidly developing global retail industry is witnessing the entry of a large number of retail stores, which include hypermarkets, supermarkets, and specialty stores. Owing to hectic lifestyles and work schedules, convenience and comfort are increasingly becoming important to customers; hence, large organized retail stores focus on stocking more varieties and brands of ceramic tiles under one roof to offer more options to consumers. Dedicated retail stores for interior décor products are also making ceramic tiles available for the customers. With the increasing brand consciousness among consumers, the importance of organized retailers offering branded ceramic products and other home furnishing products has also increased. Organized retailing enables customers to gather information on various brands and compare the price, quality, and design of several products, after which they make a buying decision. Thus, the growth of the organized retailing sector is expected to have a positive impact on the ceramic tiles market in the next few years.

The ceramic tiles market is projected to grow from USD 207.7 billion in 2020 to USD 285.1 billion by 2025, at a CAGR of 6.5% during the forecast period. Growth in investments in the construction industry, coupled with a rise in the number of renovation & remodeling activities, further boost the growth of the market for ceramic tiles. The rise in demand from emerging economies and the growth of the organized retail sector create growth opportunities for the market.

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Recent Developments
In August 2020, SCG Cement-Building Materials Company Limited entered into a share purchase agreement to acquire all shares of Oitolabs Technologies Private Limited in India, to support SCG CBM’s digital technology and software development with the aim of delivering values to customers and enhancing growth opportunities.
In June 2020, RAK Ceramics and Azizi Developments entered into an agreement for the supply of floor and wall tiles, and kitchen and bathroom fittings for the MBR City waterfront project in Dubai, the UAE.

The Asia Pacific is the most attractive market for ceramic tiles due to the rapid socio-economic development in the region. The increasing number of new housing units and huge investments in the infrastructural sector are fueling the demand for ceramic tile materials in this region. The growth of the ceramic tiles market in the APAC region is also driven by increasing demand for ceramic tiles in countries, such as China, India, Thailand, Indonesia, and Vietnam, due to the significant growth in the construction opportunities in these countries.

Key players operating in the ceramic tiles market include Mohawk Industries (US), Siam Cement Group (Thailand), Grupo Lamosa (Mexico), RAK Ceramics (UAE), Kajaria Ceramics (India), Grupo Cedasa (Brazil), Ceramica Carmelo Fior (Brazil), Pamesa Ceramica (Spain), Grupo Fragnani (Brazil), and STN Ceramica (Spain). These players have adopted various growth strategies to expand their global presence and increase their market share.

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