Epikta, a professional web design company based in USA is often asked how much text should our clients include in their website? This is an important area to consider during the cool website designs process and can have some serious implication for the success of your website, not just for the end user and your reputation but also for the search engines and your rankings.
Creating a great looking, functional and usable web design is just one part of many that come together to create a successful website. One key component that stands out at the top of that list is content, combining an award winning design with compelling, relevant and informative copy is a winning formula. Content should not be an afterthought of the web design process, it needs to be planned and started immediately.
Others prefer a more in-depth approach, covering all aspects that will in turn convince visitors that you are the right business for them. Keeping a visitor on your website is a key consideration, you want them to look around, find out more about your business and what it does.
Some web designers also argue that having too much text ruins the look and feel of the website, this may be true to some extent, however, some websites are their just for informational purposes or may have to include specific content by law.
One of the main advantages for including a large amount of copy within your creative web design is for search engine promotion benefits. According to Moz, value is given to content, and it also provides more opportunity to promote targeted keywords and internal linking to benefit your site. It is also believed that by including more content you have a higher chance of converting a visitor to become a customer.
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