The Role of a Web Designer
It’s understandable why people are confused by the term “Web Designer”. The role of a web designer has evolved quite a bit, often blurring the lines between web designer vs web developer. In general, a web designer spearheads the user experience planning and visual aspects of your websites design.
Web designers plan the overall user journey and site structure, as well as focus on a color scheme, typography, layout, and images. Web design governs what the user will ultimately see on their device when they arrive at your site. It’s also the main driver of business goals, such as generating more leads or improving online sales.
Designers are looking to keep an overall consistency (repetition or rhythm) of the entire site, so it doesn’t feel like every page belongs to a different site entirely. There is unity in the layout, which helps the human brain organize the information they are processing on the site.
Web designers stick to a theme for the site that speaks to the target audience, and finds relevant images for the subject matter, ensuring no inconsistencies. The web design is the first impression a visitor will get of the brand, and if they like what they see, they might stay around longer to explore the product or service offerings.
The Role of a Web Developer
Once the planning and design process has been completed, the web developer, often called programmers, step in and build a fully functioning website from the design.
They bring the vision to life. The design is non-interactive at this point, and the developer starts the engine and begins fueling the process towards an interactive user experience. The web developer can use HTML for the process or make use of programming languages like PHP or a CMS (content management system) like WordPress, which gives the client the opportunity to update and maintain their website without the need for a developer for every change or addition.
There are two types of web developers working on a site’s functionality –front-end (client-side) and backend (service-side). You might find that some web designers are also proficient at front-end developing, understanding the ins and outs of HTML, CSS, and JavaScript.
Web developers may convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.
The backend developer has a specific knowledge of a programming language like Python, Django or Ruby on Rails and also understands databases. The full stack developer is one who is skilled at both front-end and back-end web development. They are the code masters who jumpstart the design into an operating website.
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