Creatively Utilizing Color Branding
A web design trend that we are loving is the multiple color branding look. Companies like Camden Town Brewery are moving towards a web design that is branded based on page or product and changes when the user navigates and interacts with the product or pages. This web design subconsciously helps the user navigate through the site and associate which product or service page they’re looking at solely based on visual color cues.
Adding More Depth to Designs
Our designers developed this web design full of drop shadows and varying colors to add depth and give the mortgage hub site a more complex look. We believe creating flat designs that appear 3-dimensional makes them more visually appealing and will sometimes lead users to the next step of the sales process. Some of the most common techniques to add more depth to web designs include using drop shadows, gradients or two-tone color schemes like the example above.
LARGE Attention-Grabbing Titles
In our rushed society, users seem to have less and less time to spend on websites. For this reason, design is adapting and including large, bolded titles and shortened messaging to capture their audiences fast and expedite their time to convert. The increased size of these heading tags is usually paired with much smaller sub-text copy if more information is desired. Austin Eastciders demonstrates this alliance of font sizes throughout their homepage design, and uses video to showcase different occasions to enjoy their tasty ciders.
Abstract Shapes Will Get Attention
A web design trend that we are loving is the use of abstract shapes. We have begun to see brands move towards versatile shapes that give an extra element of intrigue for users. The elje group does a great job of introducing abstract shapes and graphics that resemble a lava lamp and will keep users intrigued. Notice this company has also started integrating modern gradients in their designs!
Detailed Footers Set Designs Apart
Over the years, the footer of a web design has often been overlooked or left out of the overall web design - until now. A web design trend making a splash are ‘footer boosts.’ What was once just used to provide contact information or a signup form has transitioned into a space to include additional elements of the homepage. A company that has done a fantastic job showcasing this trend is 360gardalife. As you can see in the image above, they have incorporated other elements in the footer space that now feels inclusive to the overall web design.
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