You’ve already experienced it… SEO is becoming harder and harder.
As time goes on, it takes longer to rank and you have to spend more money to get the results you want.
But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it.
So, what should you do?
Well, the first thing you need to do is adjust how you think about SEO. SEO isn’t only about rankings. To be honest, I don’t even track them for my own site. It’s about getting the right kind of traffic.
You know, the visitors who are ready to buy.
So, instead of teaching you how to rank for competitive head terms, which is going to be even more difficult in 2019, I’m going to break down a formula that will give you much faster results and sales in this ultra-competitive environment.
And best of all, I am going to break it down into 4 steps as I know you don’t have the time to do everything.
Step #1: Attract customers before they are ready to buy
The most expensive keywords to go after are buyer intent keywords. You know, the ones where someone types in a keyword and is ready to spend money right then and there.
And that will always be the case. Not just from an SEO standpoint, but even a pay per click standpoint.
So, what should you do… not go after these lucrative keywords?
Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient.
But in the short run, there are other keywords that have similar search patterns and they aren’t as lucrative and they are more so informational related. In which people are doing some research before they buy.
So how do you find the keywords that aren’t as competitive that have a similar search pattern?
Step #2: Land and expand
Everyone focuses on ranking for new terms. But there is an issue, it’s hard to rank for new terms.
Even though SEO has a huge ROI, it’s a strategy that requires patience.
But here is the thing, you can get results faster if you use the land and expand strategy.
Then I want you to click on one of the most popular terms you already rank for and then click on pages. You should see a report that shows you the URL that ranks for the term on Google. You need this URL because you will be modifying this page.
Step #3: Build a brand
Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster.
Let me give you examples of how to do the opposite of your competition:
• Genuinely help people – a lot of people blog and participate on the social web, but how many people take the time to respond to their community? As far as I can tell, less than 1%. Just look at me. For years, I’ve responded to comments on my blog, Facebook, and even YouTube. I am so engaged with my community on LinkedIn that they honored me as one of their Top Voices of 2018! Most people are too lazy to do this… doing the opposite has helped me build a connection with you. And if you are wondering why I do this it’s because when I started out I had no money and people helped me. I’m just trying to do the same.
• Writing 10x content – when I got into blogging, everyone was doing it. So I had to find a way to separate myself. I did this by writing in-depth guides… not those 5,000-word blog posts, I am talking about 30,000-word guides. On top of that, I spent money on the design so they would look beautiful.
• Creating video content – when I got into the digital marketing community, there were already large conferences that had thousands of attendees. I thought speaking at all of them would help my brand… and they did to some extent, but I was just another speaker. But very few people in my space were creating video content… so now instead of giving speeches at conferences, I give them on YouTube, Facebook, and LinkedIn. I’m able to reach more people without having to travel and the content lives on forever (and is available for free to everyone!).
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