In order to get a clearer picture, it is necessary to differentiate between SEO and ORM. ORM uses SEO as a tool to meet its objectives, along with public relations, content management, cooperation, and brand psychology. While SEO is purely a method.
SEO promotes search engine visibility/ORM establishes a positive understanding of your brand
In order to get a clearer picture, it is necessary to differentiate between SEO and ORM. ORM uses SEO as a tool to meet its objectives, along with public relations, content management, cooperation, and brand psychology. While SEO is purely a method.
SEO focuses on a particular website whereas ORM focuses on overall brand
A SEO strategy is generally devised on the basis of a single website at one point of time. It works to improve its rank in the search engine results by focusing on suitable keywords and detecting the search engine actions. On the other side, ORM encompasses multiple websites, fundamentally those which are not upheld by the subject such as review-rating websites, conversation panels, forums etc. and exhibits a solid depiction of your brand on all of them.
SEO and ORM Differ in Goals
The primary concept behind performing SEO is to get more Traffic. On the contrary, ORM works on building trust of the clients and ensuring brand credibility.
Taking all elements into consideration, the purpose behind doing SEO is to generate more traffic by enhanced search engine visibility. In a way, ORM begins where SEO is done. An online reputation management strategy focuses on a goal to check the way individuals will see your brand when they have look for you online. ORM basically focuses on building trust in your brand in the existing clients base which then affects new clients as well.
Being a reputed online reputation management company, RankOn understands who to build the brand trust in the eyes of your existing as well as probable clients.
Now, after you’re done with the difference between SEO and ORM, it’s time to know what the online reputation management tools we use at RankOn.
The four major online reputation management tools are content, platforms, search engine optimization (SEO) and strategy.
 Content. The most power content means information-loaded text that is unique and not published elsewhere on web. It should be supportive, pertinent and well composed. It can be improved by embedding video, photographs, podcasts and almost everything else that can be published online. SEO, platforms and strategy can only drive you so far without unceasingly refreshed, quality content. That is the reason why the most effective ORM services in India are backed by a full-fledged content plan.
 Platforms. Platforms simply refer to the online sites where content is published: websites, blogs, micro blogs, forums, directories, news sites, Twitter, Facebook, LinkedIn, YouTube and millions of other web avenues.
 Search engine optimization. SEO refers to the process of improving the visibility of a website or a web page in search engine results. The technique uses frequently-searched words, inbound links, effective meta tags and other techniques, including the way a website is made.
 Strategy. No single online reputation management strategy is applicable to all types of cases. Managing brand’s image online needs a goal, strategic plan and schedule. It is truly worth the effort.
What is more important – SEO or ORM?
Search Engine Optimization (SEO) is meant to improve the search engine ranking of your website. Online Reputation Management (ORM) is a bit broader term, and is used to precisely manage the online reputation of a person, place, thing, site, brand, etc. As consumers today have the power to voice their feedback in various ways, keeping a check on your online reputation and taking steps to improve is a key to success. No matter whether you invest or not in SEO, PPC or SMO, having a positive online image is very important. This is where ORM plays a vital role. ORM has become a need of the hour in present context for businesses of all sizes and types. Though both SEO and ORM have their own significance, investing in ORM is very important considering its rising importance.
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