In short, search engine optimization (SEO) describes the process required to improve a website's ranking in various search engines. And because different search engines, like Google, Yahoo!, or Bing all use different criteria in ranking your website (criteria that are always changing, mind you), it's important to approach SEO with an eye for detail and a keen knowledge of the current search engine climate.
On our web development servers, we have any number of websites and applications set up for beta testing at any given time. The last thing we want to do is make you (and by "you" we mean "us" too) look bad by releasing a website or application that isn't functioning as it should.
http://www.trifectaky.com/search-engine-optimization.php