NEW ORLEANS, LA – Room Reserves, LLC announced the launch of its platform, which fans can use to purchase the right to book a hotel room at choice hotels in Miami if – and only if – their team qualifies for college football’s championship game.

“Currently, sports fans are left with two lousy options when it comes to following their team to a championship game: book early and risk heavy cancellation penalties, or book late and risk that there will be no rooms at desirable hotels,” said Room Reserves Managing Partner, John Marshall. “Our business model allows fans to lock in the right to the room early, without dropping much cash.”

A Room Reserve is tied to a specific team, a specific hotel, a given date range surrounding the game, and a guaranteed nightly rate. If the team associated with a Room Reserve does not qualify for the game, then the fan loses only the amount of money used to purchase the Room Reserve at www.roomreserves.com

For the weekend of the BCS Championship, the company is working with three hotels, all of which are offering a discounted guaranteed nightly rate: the W on South Beach, the Hyatt Regency in Downtown Miami, and the Hyatt at the Blue, located at Doral.

“We are very excited about our three hotel partners for Miami,” said Marshall, noting that, “they will be very attractive to multiple subsets of the diehard fan segment, from all out partiers to those who prefer a golf weekend.”

Based in New Orleans, Room Reserves has pioneered the concept of the Room Reserve by partnering with hotels to make certain blocks of rooms available to the platform. The company plans to rollout Room Reserves on the NCAA basketball championship in coming months, and is also studying a couple of international soccer events. It is not affiliated with any of the events.

For more information about Room Reserves or to schedule an interview, call (504) 872-7237 or email [email protected] , www.roomreserves.com