WhatsApp Business was introduced in early 2018 as an app dedicated to small and medium business owners. WhatsApp Business makes it easy for businesses to connect with their customers and build up loyalty, something so important these days. It’s a lot like the WhatsApp you already know and love, just with a few extra features to make it compatible with doing business:
• Instead of a personal profile, you have a verifiable Business profile, complete with the company address, email, and website link.
• You can view stats that measure message open/read rates
• You can use autoresponder messages that make it simpler to respond to customers.
• You get to use Broadcast Lists to broadcast messages to contacts (kind of like 1 way Groups)

WhatsApp Business v WhatsApp Business API
Many of the more highly publicised, large scale examples of businesses using WhatsApp don’t actually happen on WhatsApp Business; they happen on the WhatsApp Business API.
• WhatsApp Business is specifically for small and medium businesses and it’s completely free for businesses and customers.
• WhatsApp Business API is for enterprise who need greater capabilities out of the app. You need a WhatsApp API partner to get approved and there is significant pricing involved.
If there’s one thing for certain, you can expect to see more and more businesses integrating WhatsApp into their communications. Ads may be coming. All size of businesses need to be there. It’s kind of like 2007 and Facebook Marketing. If you missed out on that, be sure not to make that mistake again!
HOW TO SET UP WHATSAPP BUSINESS
1. Download the WhatsApp Business app from the Google Play Store if you’re an Android user, or the App Store if you have an iPhone.
2. Verify the phone number that you want to use for the Business account.
Every WhatsApp account needs to have its own, unique phone number associated with it. Unfortunately, this means that you can’t run a regular WhatsApp account and WhatsApp Business account under the same number. If you have a dual sim phone, you could do it this way. But we recommend to our clients to simply buy a burner phone with a sim that you use for WhatsApp business.
When you first sign up, you can transfer your conversations from WhatsApp over to the business platform but you won’t be able to switch them back again, so be aware of that.
3. Follow the prompts to add the name of your business, your business category and a profile picture – we recommend using your logo.
For more details on our products and services, please feel free to visit us at: whatsapp marketing malaysia, whatsapp advertising malaysia, whatsapp online panel, whatsapp bulk sender, send mass whatsapp message.