The IPTV market on the basis of model is categorized into on-demand and live. Among these two segments, on-demand model is anticipated to witness the fastest growth during the forecast period since on-demand model has significantly upgraded the way video content is broadcasted and viewed.

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Improvement in internet structure, addition of high-definition channels, hybrid services and bundle offers from the telecommunications domain are the key factors that are driving the growth of IPTV market across the globe.

Moreover, telecom operators are focusing on launching broadband access that act as a replacement for the declining voice business, impacted by mobile substitution. Product promotion is also getting a boost through the IPTV market because of the huge demand. These factors are thereby pertaining towards the growth of IPTV market across the globe.

IPTV market in North America is anticipated to witness the significant growth during the forecast period since the IPTV market in this region has reached to its maturity point as there are immense subscribers and services.

Asia-Pacific is the largest market and expected to witness the considerable growth during the forecast period due to extensive acceptance of the IPTV due to the improved broadband services, increasing adoption of mobile devices from a large number of customers and increasing penetration of internet-based services.

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Some of the prominent players in the IPTV market include AT&T Inc., Deutsche Telecom, Sky plc., Cisco Systems Inc., Huawei Technologies Co. Ltd., Sterlitetech Technologies Ltd., Tripleplay Broadband Pvt Ltd., and Ericsson AB.

Source: VynZ Research