The global baby toiletries market is observing significant growth owing to increasing awareness regarding hygiene care for babies, increasing the disposable income of the consumers and rising birth rate. The increasing awareness regarding the benefits of baby products such as baby wipes, diapers and tissues is driving the growth of the global baby toiletries market growth.

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On the basis of product, the baby toiletries market is categorized into skin care, hair care, baby diapers, baby wipes, baby bath products, and others. Baby wipes are further segmented into cloth diapers, disposable diapers, swim pants, training nappies. Of all product categories, baby diapers segment is expected to hold the largest market share during the forecast period owing to the increase in birth rate.

The increase in the number of working women population and enhanced standard of living of consumers in developing economies such as China and India are accelerating the growth of the baby toiletries market globally. Traditionally, the concepts of diapers were not used in countries like India and the mothers were required to change the clothes of baby every time it becomes wet.

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The presence of harmful chemicals in baby toiletries products such as phthalates and formaldehyde in shampoos and lotions hinders the growth of global baby toiletries industry globally. The companies are also required to undergo various clinical tests before applying the product on the baby and thus the companies had to incur huge R&D costs which is the major restraint observed in the growth of global baby toiletries market.

Some of the key players operating in the global baby toiletries market include Johnson & Johnson Consumer Inc., Procter & Gamble, Kimberly-Clark Corporation, Ontex International, Hengan, Beiersdorf AG, Unicharm, KAO Corporation, Dabur India Limited and Unilever.

Source: VynZ Research