The global app analytics market is attributed towards increasing demand for web applications and mobile applications, escalating execution of digital transformation plans and extensive utilization of smartphones for the development of advertisement.

On the basis of type, the app analytics market is segmented into web analytics and mobile analytics. Among these two segments, mobile analytics is expected to witness the fastest growth during the forecast period.

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On the basis of application, the app analytics market is segmented into user analytics, revenue analytics, ad monitoring and marketing analytics and app performance analytics and operations. User analytics is further sub categorized into in-behavioral analytics and touch heatmaps.

Increasing adoption of artificial intelligence, big data and increasing emphasis of business organizations towards business-driven applications in order to prevent data leakage is the major trend observed in the app analytics market.

The increasing demand for web application and mobile application along with escalating execution of digital transformation strategies is expected to drive the growth of the app analytics market.

The market structure for global app analytics market is consolidated structure and the key players in the app analytics market include IBM, Swrve, TUNE, Localytics, AppDynamics, AppsFlyer, Heap, Appsee, Amplitude, Mixpanel, MOENGAGE, Kochava, Taplytics, App Annie, Apptentive, and CleverTap.

Source: VynZ Research