Rural Marketing has made a huge difference in influencing the purchasing power of the rural population. Many strategies have been undertaken in the past for marketing in rural areas. An initiative by Vritti iMedia has created a deep impact on the marketing standards of Rural India. To know about the functioning of the agency, we approached Mr. Rajesh Radhakrishnan, Director- Marketing Strategies and Public relations at Vritti and look at what all we found out.
He described the Journey of Vritti iMedia from its very beginning. He stated thatVritti iMedia the media arm of Vritti solutions Ltd. has completed 8 Yrs of existence. Its pioneered the “Jinglewala Bus station” This Jinglewala Bus station is implemented in 250 Bus stations with a reach of 250 Million people from small towns and rural parts of India. Over 250+ brands,1000+ SME’s ,State Govt, central government departments and PSU’s are relying on Vritti iMedia to reach small towns and rural markets. Jinglewala Bus station is part of media plans for many corporate and when you think of Ruralmarketing company undoubtedly people remember Vritti iMedia.
He just mentioned 3 reasons why the brands should select Vritti I Media for rural promotion and he was so confident about the capabilities of his Organization.
a. We have the mass medium called “Jinglewala Bus station” which can take you to other 50% of the media dark population where traditional media don’t reach.
b. Jinglewala Bus station is only Audio medium which has 100% compulsory listening as its integrated with the computerized Public announcement system.
c. Vritti iMedia is the only company which can offer you “Bus station” as a Hub for 360 degree engagement in small towns and rural markets.
He also said that Rural Markets are new havens because urban markets are saturated. Not only that there is no loyalty left for brands in urban markets .As a result brands are looking for greener pastures where there is more loyalty and commitment to brands.These indeed are the small town and rural markets. Given the sheer size of Rural markets (almost 70% of India) and also due to the ever increasing disposable income of the Rural household (due to emergence of service industry along with Agriculture in these markets) ,its become imperative for marketer to target rural India.Ever increasing aspirations of Rural person is another reason one should focus on Rural India.
Mr. Rajesh described the objective of Vritti iMedia which is to make its “Jinglewala Bus station” a Mass Rural advertising medium with Pan India presence covering 20+ states of India in next 3 yrs time. Its long term goal is to come out with other pioneering rural marketing ideas which uses Mobile ,ecommerce and Digital technologies which will change the way marketing is done to rural markets.
In two years, The company will expand to another 10-12 states with its Jingle wala Bus station in coming 2 yrs. The company with its expertise in handling Rural yatrawill expand to other states.We will hire quality people and setup strong process which will help us scale seamlessly, he mentioned about their future plans.
We hope for a better future in Rural marketing. This can be done only if we have organizations like these coming up and narrowing the gap between the world and the Rural India!

About Vritti
Vritti has achieved enormous success in promoting various brands and services in rural market. With the help of extensive advertising strategies and team of skilled members, VrittiiMedia has set a benchmark in the rural world. The growth of technology and acceptance of new ideas by the rural India has helped towards the success of promotions by VrittiiMedia.

For more information contact:
Name: Rajesh Radhakrishnan
City: Mumbai
Country: India
Ph: +91 22 67102218
Email: [email protected]
Website: http://www.vrittiimedia.com/