Vinfotech a Global leader in Software Product Design and Development is recently addressed at Strategy Summit. MR. Akshay Jain, CEO, Vinfotech was invited to be a speaker at the recently held Strategy Summit in Mumbai on Friday, 16 February. Akshay spoke on the rising importance of CX or Customer Experience data and how customer communities can capture it accurately and effectively.

In its third edition now, the Strategy Summit saw participation by India's leading Heads of Strategy, Marketing and Sales from SMEs, large Indian companies and MNCs.

Speaking at the Summit, Akshay emphasised on how the problem today wasn't that of more data but not having the right data. While a lot of companies’ stress on CRM systems, little effort was made to capture the emotional data of customers across the sales process touch points.

Custom social networks and customer communities will prove useful to companies for gauging millennial customers.” – Akshay Jain at Strategy Summit

The discussion also focused on understanding millennial customers - who'll comprise 33% of India's total population in the next few years. Millennial customers are hard to please, difficult to understand and extremely vocal on social media about their customer experiences. This is where custom social networks and customer communities will prove useful to companies, Akshay stressed.

About Vinfotech
Vinfotech builds highly engaging software products and digital platforms. Vinfotech helps companies accelerate growth by conceiving, developing and launching solutions offering unparalleled user engagement. Our proprietary platform - vSocial helps rapidly roll out custom social networks and customer communities in a fast-evolving market squarely focused on millennials. Visit www.vinfotech.com to learn more.