Market Synopsis
Personal safety devices are used to track the user location by sending alerts for emergency assistance in the form of text or alarm. These devices are connected to the internet wirelessly. Personal Safety Devices are user friendly in nature and are available in the form of smart watch, key rings, rings, bracelets, and others.
Increasing security concerns for women and children act as a major driving factor for this market and the growing inclination of smart wearable devices with advanced features is expected to fuel the growth of the personal safety devices globally. However, high price associated with these devices and lack of awareness across the globe is acting as a barrier for this market during the forecasted period.

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Segmentation
The global smart personal safety and security device market is segmented in to component, technology, end-user and region. The component segment is further classified in to hardware and software. On the basis of hardware connected wearable or wearable with embedded cellular connectivity, creating a promising market. Through these devices, an SOS alert can be sent in a timely and discreet manner to deter crimes or minimize personal injuries. The technical developments in this field led to rise of applications which can be run on mobile phones. such as Life360, a mobile app that allows family members to track other members’ whereabouts and alert each other when loved ones leave or arrive at a specified location.
The global smart personal safety and security market caters wide are of end-users like BFSI, healthcare, telecommunications, consumer electronics and many more. The healthcare is one area where technical advancements were rapidly being employed. Huawei has partnered with mCareWatch an Australian software company that specialises in healthcare solutions, to leverage Australia’s first 4G Sim-enabled wearable, the Huawei Watch 2, and produce a healthcare solution that offers safety and security to the elderly and disabled, and peace of mind to their carers. MCareWatch is able to extrapolate information to support safety, health and fitness. That includes thorough detailed bio-measures that can aid with the management of conditions such as diabetes and heart disease. Through the additional connectivity of the 4G connected Huawei Watch 2, mCareWatch can offer next level functionality including – GPS tracking, geo-fencing, one-touch SOS alerts, on-demand auto-calling/check in prompts, customised medication reminders and non-movement alerts. The Huawei Watch 2 can also measure blood pressure and weight by connecting to Bluetooth peripheral devices.

Key Players
Some of the major players in global Smart Personal Safety and Security Device Market include DAQRI LLC (U.S), Force Impact Technologies (U.S), Ericsson (Sweden), iBeat (U.S), Fitbit (U.S), UnaliWear Inc. (U.S), Honeywell International, Inc. (U.S), General Electric (U.S), Revolar Inc. (U.S.), and Safelet B.V. (U.S.) among others.

Regional Analysis
The competitive landscape of global smart personal safety and security device market is formed by major players of the market and some of the new entrants. The smart personal safety and security device market has driven many areas like BFSI, healthcare, telecommunication, consumer electronics and many more. North-America is dominating the global high Personal Safety and Security Device market with the largest market share due to growing awareness concerning personal safety and security among users. Revolar Inc. and U.S. based company designed apps for smart personal safety and security devices. Revolar provides a simple and discreet location information that calls for help when user needs it most, through our patent pending technology. With just the press of the button, users important ones will instantly know users exact GPS location through present contact list on the Revolar App. This free mobile application allows users to both update your contact list and connect with the device. Once activated, the user's mobile phone will automatically switch phones settings to silent if desired. Once the user feels safe, they can shut down the alert using their app PIN.
Cuff an U.S based start-up which designs smart jewellery for women. The Cuff collection has merged stylish jewellery with functionality of cool wearable technology. The range of connected devices takes the shape of necklaces, bracelets and key chains. Cuff offers a number of features. Perhaps the most important one is safety at the press of a button. This allows user to alert your selected network of people and let them know you need help. If they don’t own a Cuff device, they will receive the alert on their mobile notifying them about user’s location.

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Intended Audience
• Software vendors
• Software developers
• System integrators
• Research & consultants
• IT and Cloud service providers
• Government

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