The Europe Cakes Frosting and Icing Market was worth USD XX billion in 2016 and estimated to be growing at a CAGR of XX%, to reach USD XX billion by 2021. Icing is generally used to glaze pastries or cakes, and tastes sugarier than frosting, furthermore, icing is generally thinner and glossier, while its counterpart frosting is a thick, fluffy mixture, used to coat the outside of a cake.Icing, often called frosting in the United States, is a sweet, often creamy glaze made of sugar with a liquid, such as water or milk, that is often enriched with ingredients like butter, egg whites, cream cheese, or flavorings. It is used to cover or decorate baked goods, such as cakes or cookies. When it is used between layers of cake, it is called filling.
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The Europe Cakes Frosting and Icing market is driven by the rising demand, increase in urbanization leading to higher availability of bakeries. However, health concerns are a major factor restraining market growth. Therefore, to attract the health conscious populace, the vendors introduced healthier varieties with lesser fat content. Also, the rapid growth in home baking also acts as a restraint on market growth as it reduces the demand for packaged Cakes Frosting and Icing.
The Europe Cakes Frosting and Icing market is segmented on the basis of distribution channels. On the basis of distribution channel, the market is distributed among online sales, supermarkets/hypermarkets, convenience stores and others.The Europe market has been geographically segmented into Germany, U.K, France, Spain, and Italy. As of 2016, Europe holds the first position in the global market share analysis. The rapid growth in new distribution channels is set to further boost the market growth in Europe.
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The major players operating in the Europe Cakes Frosting and Icing industry include Rich Product, Betty Crocker, CSM Bakery Solutions, Pinnacle Foods, Wilton Industries, Dawn Food, Real Good Food and Lawrence Foods.
Market Segmentation
1)Distribution Channels
• Introduction
• Online Sales
• Supermarkets/Hypermarkets
• Convenience Stores
• Bakery
• Others
• Y-o-Y Growth Analysis, By Distribution Channels
• Market Attractiveness Analysis, By Distribution Channels
• Market Share Analysis, By Distribution Channels

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Scope of the report :
• Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
• Segment-level analysis in terms of Distribution Channel and Region along with market size forecasts and estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
• Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economic and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
• Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
• A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

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