Prepare to add one more app to your social media life - 1TAM - One Thing About Me – is a UAE homegrown vlogging app which aims to encourage users to produce and share authentic content. (https://1tam.com/)

Launched by Emirati Anwar Nusseibeh and UAE-based serial entrepreneur Khaled Ismail, 1TAM is the first Middle East homegrown fully-fledged social media app that aims to connect users through genuine and real conversations.

The app contains similar features seen on Instagram and Snapchat, with users creating up to 60-second videos to interact with other users from around the globe. 1TAM features an ‘Answer Back’ button, which allows users to have direct video dialogue either in the public or private sphere.

“We wanted people to have a real dialogue on 1TAM. With the Answer Back feature we are able to create authentic conversations for our 1TAMER’s and connect our community in a unique way”, said Anwar Nusseibeh, Co-Founder at 1TAM.