Market Highlights

The Global Electric Toothbrush Market is Estimated to be valued at USD 5,852.2 Million by 2024 and is expected to register a CAGR of 7.46% during the forecast period. An electric toothbrush is an automatic toothbrush that operates with an electric motor in the handle which vibrates the head of the brush. It is more convenient than a manual toothbrush. They are available in two types rechargeable and battery-operated. Rechargeable electric toothbrushes are equipped with a rechargeable in-built battery which can be plugged into a wall socket while battery-operated toothbrushes require the battery to be replaced at regular intervals.

Key Players

Some of the key players are Market Research Future recognizes Koninklijke Philips N.V. (Netherlands), The Procter & Gamble Company (US), Panasonic Corporation (Japan), OMRON Corporation (Japan), Colgate-Palmolive Company (US), Foreo AB (Sweden), Pursonic, LLC (US), Smilex (US), Kolibree SAS (France), Conair Corporation (US), Lion Corporation (Japan), and Wellness Oral Care (US) as the key players in the global electric toothbrush market.

Market Segmentation

By product type, the market has been divided into rechargeable and battery. The rechargeable type segment accounted for the larger market share in 2018. These toothbrushes work on an oscillating-rotating technology with 3-dimensional brushing actions, which is driving the growth of the segment. Rechargeable electric toothbrushes offer additional features over battery-powered and regular manual toothbrushes and the segment is expected to register the higher CAGR during the forecast period.

Based on end user, the global electric toothbrush market has been classified as adults and children. The adults segment accounted for the larger market share in 2018. Changing lifestyle and untimely eating patterns reduce the effectiveness of manual toothbrushes, which is fuelling the adoption of electric toothbrushes among adults. The segment is also projected to exhibit the higher CAGR during the forecast period.

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Regional Analysis

Geographically, the global electric toothbrush market has been segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. As per MRFR analysis, Europe dominated the market, accounting for the largest share of the market in 2018. However, the market in Asia-Pacific is expected to register the highest CAGR of 8.12% during the assessment period. The North American market accounted for the second-largest market share in 2018. The market in North America is estimated to reach USD 2,212.5 million by the end of 2024, with the US being the leading market.

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