Market Synopsis

The global green tea market is growing continually. The market growth is majorly driven by the rising popularity and increasing awareness of the health benefitting properties of green tea. Besides, the medicinal benefits of green tea, such as the antioxidant properties, oxidation of low-density lipoprotein and cholesterol, increases its consumption among the health-conscious populace. Also, the increasing consumption of green tea for weight management escalates the market growth to furthered height.

According to Market Research Future (MRFR), the global green tea market is anticipated to create a valuation of USD 9 BN by 2024, growing at 5.8% CAGR during the assessment period (2019-2024). Green tea is garnering immense popularity and prominence among health-conscious consumers. Rising consumption of green tea multi-purpose applications in the food sector influences the growth of the market. Also, advances in cultivation techniques accelerate market growth, increasing production.

Additional factors increasing the size of the green tea market include the huge demand and the development of various distribution channels. Moreover, the endless variations in flavors brought by key industry players offer substantial growth opportunities. Furthermore, attractive packaging forms and health benefits that green tea provides bolster the growth of the market.

Key Players

Players leading the global green tea market are Tata Global Beverages Limited (India), Arizona Beverages USA (US), The Republic of Tea (US), East West Tea Company, LLC (US), Unilever PLC (UK), The Bigelow Tea Company (US), Starbucks Corporation (US), Numi, Inc. (US), Organic India (India), Associated British Foods plc (UK), Koninklijke DSM NV (the Netherlands), Mekor Corporation (US), Cape Natural Tea Products Pty Ltd (South Africa), Hankook Tea USA, Inc. (US), and Celestial Seasonings (US),

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Segmentation

The region is segmented into four dynamics;

By Form : Powder, Tea Bags, Loose Leaf, and others.

By Category : Organic and Conventional.

By Distribution Channel : Store-Based (Supermarkets & Hypermarkets, Convenience Stores, others) and Non-Store-Based.

By Regions : Americas, Europe, Asia Pacific, and Rest-of-the-World (RoW).

Regional Analysis

The Asia Pacific region dominates the global green tea market. The region is a hub for various kinds of teas, worldwide, witnessing the largest production of green tea. The largest market share attributes to the presence of a large number of tea producers and consumers in the region. Improving economic conditions are increasing investments and thus are boosting the market in the region.

Moreover, the presence of large tea producing countries, such as China, Sri Lanka, India, and Indonesia and agro-climatic zones and the favorable weather conditions, propel the market growth. Additionally, changing consumer preferences for healthy and natural products foster growth in the regional market. The APAC green tea market is expected to retain its dominance throughout the forecast period.

The green tea market in North America accounts for the second-largest market globally. The market growth is driven by the changing lifestyle and adoption of healthy consumption pattern. Due to the higher demand for healthy beverages, the import and export of green tea, especially in developed countries. Also, the increasing health-centric populaces in the region influence market growth. The North American green tea market is projected to create a substantial revenue pocket over the assessment period.

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