Transparency Market Research has recently published a new research report that discusses the indoor humidifier market in North America. According to the research report, titled “Indoor Humidifier Market - North America Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020”, the market is set to witness a positive growth rate due to the growing adoption of humidifiers in several places. The research report back up this forecast with the help of market measurement tools such as a SWOT analysis and Porter’s five forces analysis. The report also estimates the political, economic, social, technological, legal, and environmental aspects of the market to highlight their impact on the growth of the North America indoor humidifier market.

The market for humidifiers in North America was valued at USD 212.4 million in 2013 and is expected to grow at a CAGR of 5.4% from 2014 to 2020, to reach USD 300.4 million in 2020.The North America indoor humidifier market is primarily driven by increasing adoption of humidification solutions in hospitals, datacenters, retail and cold stores, and educational institutes. Additionally, the increasing awareness and stringent and promulgation of indoor air quality standards is fueling the growth of the market. Conversely, the high operational cost of humidifiers, owing to frequent maintenance requirement is hindering the growth of the market. However, with the development of energy efficient humidification solutions, it is expected that impact of this constraint will minimize over the forecast period.

Evaporative humidifiers held the largest market share, accounting for 34.2% of the North America humidifier market revenue in 2013. This dominance is attributed to the wide application of evaporative humidifiers across IT and automotive sectors.. Further, the wide adoption of vaporizers in healthcare industry is expected to augment the market growth, with vaporizers forecast to record a CAGR of 5.7% over the next 6 years.

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In 2020, the healthcare application segment is expected to dominate the North America humidifier market followed by IT application segment. Rise in adoption of humidifiers for patient’s comfort is expected to boost the market growth for healthcare applications of humidifiers. Furthermore, due to the growing automotive production in North America, it is expected that automotive application segment will grow at a CAGR of 10.9% from 2014 to 2020. Moreover, standardization of indoor air quality (IAQ) parameters and guidelines by the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) are expected to further drive user awareness and implementation of humidification solutions. This in turn would help swell the demand for indoor humidifiers.

Educational institutes dominated the commercial application segment of North America indoor humidifier market in 2013. This dominance is attributed to the rising awareness of sound indoor ambience to avoid absentees in schools, colleges and universities. Moreover, the adoption of indoor humidifiers in research and development centers and clean rooms to avoid any variation due to change in indoor air quality is further adding to the growth of humidifiers. However, the market for indoor humidifiers is expected to witness tremendous growth in the media and entertainment industry with a CAGR of 9.3% from 2014 to 2020.

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