The Global Web Analytics Market size is estimated to reach $ 10.9 billion by 2026, growing at a CAGR of 19.3% over the forecast period of 2021-2026. The measurement, collecting, analysis, and reporting of web data to understand and enhance web usage is known as web analytics. However, online analytics is more than simply a way of tracking web traffic; it can also be used to conduct business and market research and evaluate and enhance the performance of a website.
Web analytics software may also be used to assess the effectiveness of traditional print and television advertising efforts. It may predict how much traffic to a website changes once a new advertising campaign is launched. The number of visits to a website and the number of page views are provided by web analytics. Large corporations and small and medium companies (SMBs) alike rely heavily on digital data collected through their online portals nowadays. This is due to the increasing requirement for digital marketers, advertisers, and publishers to segregate premium purchasers from other consumers by analyzing total website visitor traffic, managing ad campaigns, and improving overall website performance. These factors are driving the demand for Web Analytics Market.
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Key Market Players
Key Players in the Global Web Analytics Market consist of AT Internet, Google, Adobe Systems Inc, Microsoft Corporation, Microstrategy Incorporated, IBM Corporation, Splunk Inc, Tableau Software, SAS Institute Inc, Yahoo Inc, among Others.

Market Dynamics
Driver: Increase adoption of Automation technologies in Marketing are driving the Web Analytics Market.
Innovative entrepreneurs created social web applications like TweetDeck and Hootsuite to assist organizations in managing the complicated and massive volume of data through dashboards. This opened up much room for marketing automation, which is projected to propel the business forward in the following years. Marketing automation solutions discreetly track customers' online purchase habits and browsing behavior, focusing on digital operations workflows to improve marketing and sales communication. As a result, the web analytics market is predicted to increase faster throughout the forecast period.
Challenge: Lack of Training is restraining the market growth.
Machine learning and other advanced technologies need a particular set of abilities based on analytical methodologies. As a result, this is expected to be a key impediment to web analytics market expansion, posing problems due to a lack of domain-specific expertise.
Developments
In June 2020, IBM finalized its collaboration with Spanugo, a cloud cybersecurity posture management solutions supplier located in the United States. This purchase will allow IBM to incorporate Spanugo software into its public cloud, providing clients with highly dependable and secure services
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Report Coverage and Scope
The report "Global Web Analytics Market" by Research Informatic covers an in-depth detailed analysis for the following segment covered under the scope.
By Applications
Social Media Management
Targeting & Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Performance Monitoring
Others
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By End Users
BFSI
Retail and Consumer Goods
Government
Travel & Hospitality
Media & Entertainment
Healthcare & Life Sciences
Telecommunications & IT
Others
By Geography
North America
Europe
APAC
RoW
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