Urban Dhaage is all about celebrating Indian traditions and what better way to express than by beautiful Indian wear! The latest fashion of festive prints and fresh dresses is what the Diwali collection of Urban Dhaage is all about. We interviewed Ms. Shillpa Lal Dua, the owner of Urban Dhaage and her business partner Neha Aggarwal about what we should expect from their festive collection and what is it that makes Urban Dhaage different. Excerpts from the interview below:

How did you get the idea of creating an online store that gives focus on Indian Clothing?

Giving our children a chance to experience the Indian Culture and festivities is a rare joy. And we all know that dressing up for these occasions is a big part of the celebration. Unfortunately, it is very difficult to find high quality trendy Indian wear for boys and girls in US. Even if you find something, the designs are usually outdated and quality is pretty bad. As a result, most kids would complain about the outfits being uncomfortable & itchy and would take them off as soon as possible
 
As mothers even we felt the need to disrupt this market and do something different. And that’s how Urban Dhaage was born.

At Urban Dhaage, we take great pride in bringing stylish handcrafted Indian wear for kids, be it a lehenga choli for girl or a stylish kurta pajama for boys, all the way from India, right to your doorstep. We play the role of your stylist and hand-pick each and every outfit keeping in mind the style, comfort and affordability. Our designs are exclusive and are created in collaboration with great designers from India, giving you the outfits as unique as your little one. And last but not the least , the convenience of having access to this great collection nationwide and year round, means moms can now get the right size at the right time, any day everyday.  

How are you different from other online portals?

Our Indian wear collection for boys and girls is carefully handcrafted and handpicked by us keeping in mind - style, comfort and affordability. we promise you will find the most unique lehenga for girls and Kurta Pajama for boys to dress up your little one this festive season.

By doing the searching and styling for our customers, we make their shopping experience truly exceptional and fun!

What are the offers you are launching for Diwali festival?

Right now, customers have the opportunity to get FLAT 25% OFF on all Indian Wear for Girls and Boys. This includes lehenga choli, Palazzos and dresses/gowns for girls and Kurta Pajama, Jacket set and short Kurtas for boys. We also provide FREE SHIPPING on all orders $49, year round. For more information, please visit - https://www.urbandhaage.com

Signing off she says “It has been my absolute pleasure to do my bit to keep Indian culture alive outside India and let parents not deprive their kids of what they have enjoyed while growing up.” Well we agree. Nice concept and a wonderful way of expression too.