Artificial Intelligence has already been successfully adopted by companies in key sectors – and early adopters have started to reap the benefits. Spurred on by the successes in other industries, retailers have taken to researching and developing new and innovative ways to apply AI to their retail services to drive sales and improve consumer experiences.

Personalising the Shopping Experience
Personalised shopping experiences offer shoppers more value and are more likely to result in a sale, which is why conventional retailers are investing heavily into them. For years, the trusty sales associate has been the key to a personalised shopping experience; recommending products that matched shoppers’ tastes or complimented what they’d already purchased. Modern-day consumers still want that personal touch – except they’ve come to expect it instantly and wherever they are, just like when they’re shopping online.

Thankfully, AI retail services have kept up with consumer demands and retailers are now able to adjust a consumer’s experience depending on their stage in the buyer journey. Retailers accomplish this by strategically delivering messages and content to shopper’s using innovative devices like Magic Mirrors, in-store information points, or even mobile apps.

Using AI to Address Demand and Predict Preferences
eCommerce AI algorithms have for years been used to increase revenue and brick-and-mortar retailers have finally begun applying the same technologies in-store. By harnessing predictive technology and pre-collected user data, retailers are now able to use machine learning algorithms in conjunction with smart technology, like Magic Mirrors and QR codes, to accurately predict what in-store products might best suit a particular consumer.

Machine learning algorithms, however, do more than just increase revenue and improve experiences – they help retailers run their stores more efficiently. Large scale retailers like Amazon have already been benefiting from the power of machine learning algorithms to forecast demand, improv stocking efficiency and accurately set prices for several years and AI store management tools are quickly becoming more available to retailers of all sizes.

About Untitled Project
Untitled Project is at the forefront of Artificial Intelligence and Augmented Reality technologies and is leading the way in innovative retail technologies. Made up of an award-winning team of artists-cum-techies, Untitled Project has worked with leading retail brands like Samsung, Nike and HP, and is poised to become the UK’s leading AI retail services provider. Find out more at https://untitledproject.tv/