New Delhi, June 24, 2017: What is an employer brand? Mr. Udit Khanna of Expert Training Institute opened his debate on “Why employer branding is crucial for attracting talent” with this question. He was speaking to HR managers invited to take part in the debate.

Mr. Khanna looked at the senior HR managers of leading firms before answering the question. He was expecting the answer from experience managers but he also knew that the managers are more aware about human resource management than the idea of employer branding. For them, branding is a subject of marketing and marketers are better suited to define the concept of employer branding.

Expert Training Institute is a leading institution for digital marketing training. It offers different online marketing courses with flexible classes. Mr. Udit Khanna is convener of the ETI. He hosts conferences and debates on online marketing and highlights its needs for jobseekers and businesses. He was speaking at the debate on employer branding and the objective was to help businesses under the concept and take advantage of it.

In today’s time and age, when info on businesses is easily available on the web, the businesses should be more careful about their online reputation and branding, further maintained by Mr. Khanna in his opening address. Today jobseekers have more choices as the business world knows no physical boundaries. Today talent has become a strong pillar for success as businesses move on the shoulders of employees.

Mr. Udit Khanna gave some winning tips to HR managers from various organizations including leading ecommerce platforms like Snapdeal; media houses including CNBC News and real estate companies 99acres.com and magicbricks.com. He highlighted need for employer branding as it is crucial to attract talent that can help in achieving business goals.

The first important thing about building employer brand is analyzing organization’s strengths and weaknesses. It is what makes an organization different from others. Second important thing is to determine your goals and make a roadmap to success. Mr. Udit Khanna asked HR managers to join digital marketing to understand how social media can be used for employer branding.

Employers will be able to attract talent, if they are able to make a positive image before prospective employees. HR managers can play a constructive role in shaping recruitment policies of their respective organizations, if they understand value of employer branding and also they are good at online communication with prospective employees.

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