The leading electric and electronic equipment company, Mitsubishi Electric India (MEI) organised Mitsubishi Electric Cup (MEI) for the fourth time at Manav Rachna International Institute of Research and Studies, Faridabad on 15th and 16th February 2019. MEI Cup was a two-day science and technology competition based on the theme of ‘Digital Industry through Smart Imagination’ which aimed to highlight the importance of skill development of aspiring engineers in India. It was a part of MEI-CSR activity for Skill Development, and MEI frequently contributes to society with more of such activities. The Yellow Coin Communication (TYCC), one of the prominent Public Relations (PR) companies, helped the event gain recognition, increase excitement, and set it abuzz.

Bringing in its years of experience and top talents in the PR industry, TYCC provided the market player with far-flung print and digital media outreach. Creating meaningful stories and using its extensive network and leveraging its expertise in communication, the team coordinated with top-tier media professionals and achieved for them the best media coverage.

Upon delighting the client with this achievement, Mohammad Mati, Account Director, The Yellow Coin Communication, said, “Our clients are invaluable to us, and so are the readers. When they take such appreciable initiatives, it’s our responsibility to communicate this with the right."